Kangkang Wang

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law

Fall Term 2021 (1770)

MARK 312 - Marketing Research

★ 3 (fi 6)(EITHER, 3-0-0)

Nature and significance of marketing research. Marketing research methods, investigation and analysis of specific research problems. Prerequisite: MARK 301. Not open to students with credit in MARK 412.

LECTURE A1 (40908)
2021-09-01 - 2021-12-07
MWF 10:00 - 10:50 (TBD)

LECTURE A2 (41058)
2021-09-01 - 2021-12-07
MWF 13:00 - 13:50 (TBD)


MARK 710 - Research Methodology in Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

The nature of scientific inquiry and its relevance and application to research in marketing. The development and testing of marketing theory. Marketing measurement methodology. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students. Students may not receive credit for both MARK 701 and 710.

LECTURE A1 (51810)

MARK 612 - Marketing Research

★ 3 (fi 6)(EITHER, 3-0-0)

Provides an examination of marketing research methodologies emphasizing the translation of marketing problems into researchable form, research design, data gathering, data analysis, and implementation of research results. Prerequisite: MARK 502. Credit will not be given for both MARK 612 and 620.

LECTURE A1 (51172)
2021-09-01 - 2021-12-07
MWF 10:00 - 10:50 (TBD)