Nature and significance of marketing research. Marketing research methods, investigation and analysis of specific research problems. Prerequisite: MARK 301. Not open to students with credit in MARK 412.
Provides an examination of marketing research methodologies emphasizing the translation of marketing problems into researchable form, research design, data gathering, data analysis, and implementation of research results. Prerequisite: MARK 502. Credit will not be given for both MARK 612 and 620.