Quantitative modeling; Pricing; Status goods; Durable goods; Behavioral anomalies of
Nature and significance of marketing research. Marketing research methods, investigation and analysis of specific research problems. Prerequisite: MARK 301. Not open to students with credit in MARK 412.Fall Term 2020 Fall Term 2021
Provides an examination of marketing research methodologies emphasizing the translation of marketing problems into researchable form, research design, data gathering, data analysis, and implementation of research results. Prerequisite: MARK 502. Credit will not be given for both MARK 612 and 620.Fall Term 2020 Fall Term 2021
The nature of scientific inquiry and its relevance and application to research in marketing. The development and testing of marketing theory. Marketing measurement methodology. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students. Students may not receive credit for both MARK 701 and 710.Fall Term 2020
Kuksov, D., & Wang, K. (2013). A model of the “it” products in fashion. Marketing Science, 32(1), 51-69.
Finalist, 2013 John D.C. Little Award
Kuksov, D., Shachar, R., & Wang, K. (2013). Advertising and consumers' communications. Marketing Science, 32(2), 294-309.
Kuksov, D., & Wang, K. (2014). The bright side of loss aversion in dynamic and competitive markets. Marketing Science, 33(5), 693-711.
“Consumer Showrooming and Price-Matching Guarantee?” with Chunhua Wu and Ting Zhu.
“Product Design Outsourcing in Competitive Markets,” with Chunhua Wu.
“Peer-Induced Fairness and Product Line Design.”