Kangkang Wang

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law


Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law
(780) 492-2810
3-30H Business Building
11203 Saskatchewan Drive NW
Edmonton AB
T6G 2R6



Research Interests

Quantitative modeling; Pricing; Status goods; Durable goods; Behavioral anomalies of



MARK 312 - Marketing Research

Nature and significance of marketing research. Marketing research methods, investigation and analysis of specific research problems. Prerequisite: MARK 301. Not open to students with credit in MARK 412.

Fall Term 2020 Fall Term 2021
MARK 612 - Marketing Research

Provides an examination of marketing research methodologies emphasizing the translation of marketing problems into researchable form, research design, data gathering, data analysis, and implementation of research results. Prerequisite: MARK 502. Credit will not be given for both MARK 612 and 620.

Fall Term 2020 Fall Term 2021
MARK 710 - Research Methodology in Marketing

The nature of scientific inquiry and its relevance and application to research in marketing. The development and testing of marketing theory. Marketing measurement methodology. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students. Students may not receive credit for both MARK 701 and 710.

Fall Term 2020

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Scholarly Activities

Research - Publications

Kuksov, D., & Wang, K. (2013). A model of the “it” products in fashion. Marketing Science, 32(1), 51-69.

      Finalist, 2013 John D.C. Little Award

Kuksov, D., Shachar, R., & Wang, K. (2013). Advertising and consumers' communications. Marketing Science, 32(2), 294-309.

Kuksov, D., & Wang, K. (2014). The bright side of loss aversion in dynamic and competitive markets. Marketing Science, 33(5), 693-711.

Research - Working papers

“Consumer Showrooming and Price-Matching Guarantee?” with Chunhua Wu and Ting Zhu.

“Product Design Outsourcing in Competitive Markets,” with Chunhua Wu.

“Peer-Induced Fairness and Product Line Design.”