Brad Geddes

Area of Study / Keywords

Program: Management and Business Economics

AUMGT 330 - Introduction to Marketing

Introduction to the theory of marketing and its practice. The role of marketing within the business environment is discussed. Topics include the product design and management, national and international marketing strategies, consumer behaviour, product distribution and pricing, and market research. Prerequisites: AUMGT 200.

AUMGT 345 - Organizational Theory

This course provides students with a basis for understanding and critically examining complex organizations in contemporary society. Interrelationships among the social, cultural and formal properties of organizations are examined and linked to contextual forces in the external environment. Emphasis will be placed on the analysis of organizational systems for the purpose of improving the integration, adaptation, survival and effectiveness of modern organizations. Prerequisites: AUMGT 200.

AUMGT 490 - Business Policy and Strategy

Capstone course for the Bachelor of Management program. The course helps the student develop overall directions of an organization and mobilize human and other resources to accomplish strategic goals. The skills, concepts, and tools learned in various courses form the framework for making strategic decision. Prerequisite: Completion of all other courses in the Management Foundations, or consent of program adviser. Notes: Open only to a student in the Bachelor of Management Program.

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