Danielle Fuller, PhD (Leeds), MA (Leeds), BA (Durham)

Professor, Faculty of Arts - English & Film Studies Dept


Professor, Faculty of Arts - English & Film Studies Dept



I'm a Professor in the Department of English and Film Studies at the University of Alberta, and I live and work on Treaty 6 and Metis territory. My major areas of research are contemporary cultures of reading, Canadian literature and interdisciplinary research methods that combine textual and empirical modes of investigation.  I have other interests in popular culture, and book history and publishing.  Before arriving at the University of Alberta in July 2018 I worked for nearly 21 years at the University of Birmingham, UK, in the Department of American & Canadian Studies (1997-2014) and then in the Department of English Literature (2014-18).

I am an Honorary Senior Research Fellow at the University of Birmingham, UK (2018-2021).

Current Research Projects and Grants

2016-2018 (PI) £537,225, ESRC, UK: ‘Death Before Birth: Understanding, informing and supporting the choices made by people who have experienced miscarriage, termination, and stillbirth.'  ES/N008359/1. Co-Is Professor Jeannette Littlemore (English Language & Applied Linguistics, U of Birmingham) [PI from May 2018] and Dr Sheelagh McGuiness (Law, U of Bristol). Partners: Human Tissue Authority; SANDS; Miscarriage Association; Ante-Natal Results and Choices.

2017-18: (PI) £15,000, Arts Council England. Grants for the Arts. 'Babbling Beasts: Telling Stories, Making Digital Games. Creative Reading and Writing for Life.' R&D Pilot project. Co-Is John Sear (Games Designer, Museum Games), Roz Goddard (poet- educator), Prof. DeNel Rehberg Sedo (MSVU, Canada). Partners: Old Hill Primary School, Sandwell, BMAG, U of Birmingham.

2017-2018: $25,000, SSHRC Partner Engage.  'Making the Move: Reading Memoirs of Migration.'  PI Prof Julie Rak (U of Alberta);Co-Is, Fuller, Prof Amy Kaler (U of Alberta), Prof DeNel Rehberg Sedo (MSVU, Canada) and Dr Anna Poletti (Utrecht). Partner: World University Service of Canada (WUSC).


What I research

I have always been interested in the ways that people make sense of their everyday lives and how lived experience is a type of knowledge that is often ignored or side-lined by people with the most power in a society. Everything I investigate is shaped in some way by these concerns and by an approach to research that might broadly be described as that of feminist epistemology.  

So far, my research career has been comfortingly unpredictable and continuously unsettling: fruitful conditions for knowledge production, I believe. Things that I think about and work on include: questions of literary and cultural value within and beyond writing and reading communities; enquiries about the role reading plays in peoples’ lives; understanding the decisions and choices people make after pregnancy loss about the disposal of remains.

How I research

I was trained as a literary studies scholar and began my academic career as a Canadian Studies specialist. Over the years my research became more like cultural sociology in its use of empirical methods, but I remain committed to work that combines these with textual methods – and indeed, with other ways of working, doing and knowing from multiple disciplines. My absolute favourite thing intellectually speaking is working with interdisciplinary scholars and arts practitioners to investigate complex contemporary social and cultural issues. 

How I make sense of what I do:

My research projects and publications can be grouped into four areas:-

Reading Communities and Cultures of Reading in the USA, Canada and UK

Making Digital Things – Building as Reading Research

Atlantic Canadian Literary Culture

Mixed Methods Research and Feminist Epistemology


I have supervised postgraduate research on Maritime Canadian short fiction; on the publishing history and institutionalisation of Margaret Atwood’s work in Central Europe; South-East Asian Canadian literature; Canadian film; Asian-American film, and an inter-textual study of Canadian women’s writing. More recently I have supervised PhD work on the outport novel as a core genre in Newfoundland literature; US lesbian feminist textual communities and lesbian pulp fictions (1950s); a study of globalisation in the oeuvre of Douglas Coupland; ‘Marketing Exoticism’: Mixed Race Identities and Contemporary British Fiction, and an examination of contemporary diasporic YA fiction.

I would particularly like to encourage you to contact me if you are interested in:

• Readers and reading in the contemporary period

• Book events, book festivals and arts organizations involved with print culture and/or online publishing

• Canadian prose writing (including US/Canadian contemporary comparative projects)


The 'sage on the stage' is not a teaching style that sits well with who I am or what I believe.  For many years I have been using learning and teaching activities that can broadly be grouped under the approach described as student-centred learning.  Put simply, I try not to blurt on for too long during any teaching session and I frequently integrate hands-on activities and small group work to stimulate discussion.  I also design courses so that students can learn, consolidate and demonstrate different skills.  Reading and writing are both fundamental but critical thinking, creative design, the ability to be an independent researcher and team-work are among the skills I think you can develop during an English Studies degree.

Undergraduate courses I taught at the University of Birmingham, UK included:  Introduction to Canadian Studies, Research Skills in American & Canadian Studies, Contemporary Canadian Writing, The North American 1920s, Reading & Popular Culture, and, at the MA level, Textualities and Materialities.

I have supervised final year undergraduate dissertations (a bit like Honors Tutorials) on a wide range of topics including popular genre fiction (from romance to crime fiction); the ways that social media has shaped the relationship between fan-readers and authors; reading for well-being; young adult readers; the representation of mental illness in popular television series; indigenous Canadian anthologies; many twentieth- and twenty-first century American and Canadian literature topics; and Canadian Studies subjects from visual art to politics.

Scholarly Activities

Research - 'Reading Bestsellers: Multimodal Practices in a Transmedia Age'

20190701 - 20210930

Reading Bestsellers is a new project with my long-term research collaborator.  We will be conducting some empirical research with readers in order to write a minigraph for Cambridge University Press's Elements series on Publishing and Book Culture (Series Editor: Dr Samantha J Rayner). 

This project is under contract.

Abstract from our proposal:

The purchasing decisions of ordinary readers determine whether or not a book becomes a bestseller. In a transmedia environment, however, bestselling fiction is just one among many popular genres competing for readers’ attention. This book will look at how and why readers locate, select, and share their reading of bestsellers. It will also examine what role social media plays for readers in the discovery of bestsellers, choices about reading formats and devices, and the evaluation of specific bestselling titles. As a platform that enables users to collect items in different media, as well as to write and share responses, a Tumblr case study provides a snapshot of multimodal reading acts and practices. The book incorporates theories about genres of social action and concepts from fan studies in order to examine how media affordances, textual genres and fan practices shape the relationship between readers and bestsellers.

Research - Creative and Cross-Arts Workshop

20190718 - 20190718

With Professor Claire Squires (U of Stirling) and Dr Beth Driscoll (U of Melbourne)

In addition to our presentations, this session at the Society for the History of Authorship, Reading and Publishing (at UMass Amherst) includes an interactive workshop featuring 6 activities inspired by our recent research about the Frankfurt book fair (Claire and Beth) and 'Babbling Beasts' (me and DeNel Rehberg Sedo).  It's fun making the props and instructions - and we'll try to take some photos!

Panel title: Making, Doing and Moving: Creative and Arts-based Methods for Contemporary Book Culture Research

Panel Abstract: How can we use creative activities to investigate complex formations and manifestations of contemporary reading and publishing cultures? In this panel we present a series of ongoing research and design experiments that employ arts-based methods including creative writing, game-making, and storytelling. The practices of making and doing we explore involve material objects like paper, sticky notes, Fortune Fish and cardboard boxes, as well as digital tools including laser devices for measurement and Near Field Communication cards. Moving parts range from bodies playing in a school hall, to the exchange of book contracts across an exhibition space.

The methods we examine, then, involve both ‘media migrations’ between print and digital forms, and ‘textual migration and exchange’ within and across a series of educational spaces and commercial sites located in Germany, Australia and the UK. However, our projects are also problematised by factors including the use of English within constituencies where decolonization is an emergent imperative and some of whose members are multilingual. Although investigative activities that incorporate doing and making can shift power relations between researchers and participants, de-centre the researchers from interpretive work, and disrupt ideological norms and social codes, we ask what are the limits of playful, creative activity? We hope that our colleagues will want to discuss how games, crafts and stories might contribute to the articulation of epistemologies that, rather than simply offering a fun ‘time-out’ from them, change Euro or Anglocentric ways of knowing. 

Research - Post-Doctoral Supervsion

20160901 - 20180831

Dr Angus Brown is a Leverhulme Early Career Fellow based at the University of Birmingham, UK (where Prof Fuller worked until April 2018).  His project is entitled 'Book Lovers.'

Angus writes, "My Leverhulme-funded project, Book Lovers, considers the history of affect in contemporary reading. In pursuing this work, I want to develop a new approach to book history and to the archive that refigures the relationship between reader-response criticism and bibliography in order to explore how the material and textual structures of the book can open up private moments as well as social histories."

Dr Angus Connell Brown staff page


“True Stories”, Real Lives: Canada Reads 2012 and the Effects of Reading Memoir in Public.’
Author(s): Danielle Fuller, Julie Rak
Publication Date: 2016
Publication: Studies in Canadian Literature
Volume: 40
Issue: 2
Page Numbers: 25-45
External Link: https://journals.lib.unb.ca/index.php/SCL/article/view/24547
Reading Beyond the Book: The Social Practices of Contemporary Literary Culture.
Author(s): Danielle Fuller, DeNel Rehberg Sedo
Publication Date: 2013

Writing the everyday: Women's textual communities in Atlantic Canada.
Author(s): Danielle Fuller
Publication Date: 2004
External Link: http://www.mqup.ca/writing-the-everyday-products-9780773528062.php
‘“Boring, frustrating, impossible”: Investigating the Negative Affects of Reading.’
Author(s): Danielle Fuller, DeNel Rehberg Sedo
Publication: Participations: International Journal of Audience Research
Volume: 16
Issue: 1
Page Numbers: 622-55
External Link: http://www.participations.org/Volume%2016/Issue%201/29.pdf
‘Readers, Reading and Digital Media’
Author(s): Danielle Fuller, DeNel Rehberg Sedo
Publication: Participations: International Journal of Audience Research
Volume: 16
Issue: 1
Page Numbers: 130-508
External Link: http://www.participations.org/Volume%2016/Issue%201/contents.htm