Ellen Goddard, PhD, MSc, BSc

Professor, Faculty of Agricultural, Life and Environmental Sci - Resource Economics & Environmental Sociology

Pronouns: she, her, hers

Contact

Professor, Faculty of Agricultural, Life and Environmental Sci - Resource Economics & Environmental Sociology
Email
ellen.goddard@ualberta.ca
Phone
(780) 492-4596
Address
5-47 General Services Building
9007 - 116 St NW
EdmontonAB
T6G 2H1

Overview

Area of Study / Keywords

agricultural economics with a focus on behaviour and public policy


About

Job/Research Area

Co-operative Chair in Agricultural Marketing and Business

President, Canadian Agricultural Economics Society





Research

Major Responsibilities/Research Interests

  • Co-operatives in agribusiness
  • Agricultural marketing, trade and policy
  • Consumer demand for foods in Canada, advertising, health and public policy
  • Impact of new technology use, regulation, producer behaviour, public attitudes



Teaching

Teaching :

Co-operatives and Alternate Business Institutions (AREC 482)

Society and Well- Being (AREC 471)

Trade and Globalization (AREC 485)

Courses

AREC 485 - Trade and Globalization in Food and Resources

Principles and policies affecting international trade in food, forestry and natural resources. Current issues in trade, including fair trade concerns, trade in capital and services, effects of food safety and quality standards, and environmental issues surrounding trade agreements and institutions. Prerequisite: AREC 200, AREC 365, ECON 365, or R SOC 355.

Fall Term 2022

AREC 585 - Agricultural Trade

Concepts and principles underlying international trade and specialization applied to agricultural and food products. Protection and its economic impacts. Agricultural trade policy, institutions and agreements. The role of agricultural trade in developed and less developed countries. Analysis of imperfect markets and alternative approaches to trade liberalization. Prerequisite: consent of Instructor.

Fall Term 2022

AREC 685 - Trade and Globalization in Food and Resources

Principles and policies affecting international trade in food, forestry and natural resources. Current issues in trade, including fair trade concerns, trade in capital and services, effects of food safety and quality standards, and environmental issues surrounding trade agreements and institutions. Not to be taken if credit received for AREC 485. Prerequisite: consent of instructor.

Fall Term 2022

Browse more courses taught by Ellen Goddard

Publications

Business analysis of IRT, Visual observation, and Ovsynch as breeding strategies in Alberta dairies

Author(s): H.J. Perez Marquez, E.W. Goddard, C.J. Bench
Publication Date: 2022
Publication: Theriogenology
Volume: 177
Page Numbers: 73-83
DOI: 10.1016/j.theriogenology.2021.10.002

Public Perceptions Regarding Genomic Technologies Applied to Breeding Farm Animals: A Qualitative Study

Author(s): Francis Z Naab, David Coles, Ellen Goddard, Lynn J Frewer
Publication Date: 12/3/2021
Publication: BioTech
Volume: 10
Issue: 4
Page Numbers: 28
DOI: 10.3390/biotech10040028

Knowledge Gaps in the Understanding of Antimicrobial Resistance in Canada

Author(s): Kayley D McCubbin, R Michele Anholt, Ellen De Jong, Jennifer A Ida, Diego B Nóbrega, John P Kastelic, John M Conly, Matthias Götte, Tim A McAllister, Karin Orsel, Ian Lewis, Leland Jackson, Graham Plastow, Hans-Joachim Wieden, Kathy McCoy, Myles Leslie, Joan L Robinson, Lorian Hardcastle, Aidan Hollis, Nicholas J Ashbolt, Sylvia Checkley, Gregory J Tyrrell, André G Buret, Elissa Rennert-May, Ellen Goddard, Simon JG Otto, Herman W Barkema
Publication Date: 10/20/2021
Publication: Frontiers in Public Health
Volume: 9
Page Numbers: 1523
DOI: 10.3389/fpubh.2021.726484

The impact of COVID‐19 on food retail and food service in Canada: A second assessment

Author(s): Ellen Goddard
Publication Date: 6/2/2021
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 69
Issue: 2
Page Numbers: 167-175

Canadian Dairy Regulations as a Driver of Foreign Direct Investment: The Case of Saputo

Author(s): James Rude, Ellen Goddard
Publication Date: 2/23/2021
Publication: International Food and Agribusiness Management Review
Volume: 24
Issue: 3
Page Numbers: 421-437
External Link: https://doi.org/10.22434/IFAMR2020.0116

The impact of COVID‐19 on food retail and food service in Canada: Preliminary assessment

Author(s): Ellen Goddard
Publication Date: 4/23/2020
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 68
Issue: 2
Page Numbers: 157-161

Canadian Consumer Acceptance of Gene-Edited Versus Genetically Modified Potatoes: A Choice Experiment Approach

Author(s): Violet Muringai, Xiaoli Fan , Ellen Goddard
Publication Date: 4/8/2020
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 68
Issue: 1
Page Numbers: 47-63

Household behavior with respect to meat consumption in the presence of BSE and CWD

Author(s): Aye Myae, Ellen Goddard
Publication Date: 4/5/2020
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 68
Issue: 3
Page Numbers: 315-341

“That’s the Way We’ve Always Done It”: A Social Practice Analysis of Farm Animal Welfare in Alberta

Author(s): Emilie M Bassi, Ellen Goddard, John R Parkins
Publication Date: 5/28/2019
Publication: Agricultural and Environmental Ethics
Volume: 32
Page Numbers: 335-354

Environmentally friendly breeding, spatial heterogeneity and effective carbon offset design in beef cattle

Author(s): Albert Boaitey, Ellen Goddard, Sandeep Mohapatra
Publication Date: 4/1/2019
Publication: Food Policy
Volume: 84
Page Numbers: 35-45

Moral foundations and credence attributes in livestock production: Canada

Author(s): Violet Muringai, Ellen Goddard, Albert Boaitey
Publication Date: 3/25/2019
Publication: Journal of Consumer Marketing
Volume: 36
Issue: 3
Page Numbers: 418-428

Committed vs. uncommitted meat eaters: Understanding willingness to change protein consumption

Author(s): Lenka Malek, Wendy Umberger, Ellen Goddard
Publication Date: 3/24/2019
Publication: Appetite
Volume: 138
Page Numbers: 115-136

Consumer purchase intentions for pork with enhanced carnosine–A functional food

Author(s): Arenna, Ellen Goddard, Violet Muringai
Publication Date: 11/14/2018
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 67
Issue: 2
Page Numbers: 151-169

Is anti-consumption driving meat consumption changes in Australia?

Author(s): Lenka Malek, Wendy Umberger, Ellen Goddard
Publication Date: 10/19/2018
Publication: British Food Journal
Volume: 121
Issue: 1
Page Numbers: 123-138

How knowledge, attitudes, and beliefs impact dairy anti-consumption

Author(s): Shannon Allen, Ellen Goddard, Anna Farmer
Publication Date: 8/7/2018
Publication: British Food Journal
Volume: 120
Issue: 10
Page Numbers: 2304-2316

Conserving Biodiversity in Farm Animals: Do Farmer and Public Biodiversity Knowledge and Awareness Matter?

Author(s): Albert Boaitey, Ellen Goddard, Getu Hailu
Publication Date: 4/5/2018
Publication: Society and Natural Resources
Volume: 31
Issue: 8
Page Numbers: 960-976

Food Integrity and Food Technology Concerns in Canada: Evidence from Two Public Surveys

Author(s): Ellen Goddard, Violet Muringai, Albert Boaitey
Publication Date: 2/8/2018
Publication: Journal of Food Quality
Volume: 2018
External Link: https://doi.org/10.1155/2018/2163526

Trust and consumer risk perceptions regarding BSE and chronic wasting disease

Author(s): Violet Muringai and Ellen Goddard
Publication Date: 11/8/2017
Publication: Agribusiness
Volume: 34
Issue: 2
Page Numbers: 240-265

Trust and Consumer Preferences for Pig Production Attributes in Canada

Author(s): Violet Muringai, Ellen Goddard, Heather Bruce, Graham Plastow, Lifen Ma
Publication Date: 5/9/2017
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 65
Issue: 3
Page Numbers: 477-514

Long Term Impacts of Bovine Spongiform Encephalopathy on Beef Risk Perceptions and Risk Attitudes

Author(s): Muringai, Violet and Ellen Goddard
Publication Date: 8/24/2016
Publication: Journal of Toxicology and Environmental Health Part A
Volume: 79
Issue: 16-17
Page Numbers: 746-761

Caribou consumption in northern Canadian communities

Author(s): Angie Chiu, Ellen Goddard, Brenda Parlee
Publication Date: 8/24/2016
Publication: Journal of Toxicology and Environmental Health Part A
Volume: 79
Issue: 16-17
Page Numbers: 762-797

Ethical Issues and Potential Stakeholder Priorities Associated with the Application of Genomic Technologies Applied to Animal Production Systems.

Author(s): David Coles, Lynn J. Frewer, Ellen Goddard
Publication Date: 1/29/2015
Publication: Journal of Agricultural and Environmental Ethics
Volume: 28
Issue: 2
Page Numbers: 231-253

Consumer's stated trust in the food industry and meat purchases

Author(s): Drescher, Larissa, Janneke de Jonge, Ellen Goddard and Thomas Herzfeld
Publication Date: 2012
Publication: Agriculture and Human Values
Volume: 29
Issue: 4
Page Numbers: 507-517

Importance of Traceability for Sustainable Production: A Cross Country Comparison. Special Issue on Consumers and Sustainability

Author(s): Myae, A. and E. Goddard
Publication Date: 2012
Publication: International Journal of Consumer Studies.
Volume: 36
Issue: 2012
Page Numbers: 192–202

US Consumer’s Preferences and Willingness to Pay for Country of Origin Labelled Beef Steak and Food Safety Enhancements

Author(s): Kar Ho Lim, Leigh Maynard, Wuyang Hu and Ellen Goddard
Publication Date: 2012
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 61
Issue: 1
Page Numbers: 93-118

Do environmental attitudes and food technology neophobia affect perceptions of the benefits of nanotechnology? Special Issue on Consumers and Sustainability

Author(s): Anahita Hosseini Matin, Ellen Goddard, Frédéric Vandermoere, Sandrine Blanchemanche, Andrea Bieberstein, Stephan Marette and Jutta Roosen
Publication Date: 2012
Publication: International Journal of Consumer Studies
Volume: 36
Issue: 2012
Page Numbers: 149-157

How BSE affected Canadian household meat purchases

Author(s): Yang, Jun and Ellen Goddard
Publication Date: 2011
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 59
Issue: 4
Page Numbers: 493-529

BSE, Risk Perceptions and Beef Consumption: Differences Between Canada and Japan

Author(s): Muringai, Violet and Ellen Goddard
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 2-4
Page Numbers: 167-190

The linkage between consumer confidence in the safety of food and demand for a farm-to-folk traceability system

Author(s): Myae, Aye Chan, Ellen Goddard and Ashwina Aubeeluck
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 22-24
Page Numbers: 1550-1574

Using Linked Household-level Datasets To Explain Consumer Response To BSE In Canada

Author(s): Xin Wang, Leigh Maynard, J. S. Butler, Ellen Goddard
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 22-24
Page Numbers: 1536-1549

The evolution of risk perceptions related to Bovine Spongiform Encephalopathy-An Application of the Social Amplification of Risk Framework to Canadian consumer and producer behaviour

Author(s): Yang, Jun and Ellen Goddard
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 2-4
Page Numbers: 191-225

Do risk perceptions or risk attitudes have a greater effect on the meat purchase decisions of Canadian consumers?

Author(s): Yang, Jun and Ellen Goddard
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 22-24
Page Numbers: 1575-1591

Consumers’ Understanding and Concerns About BSE: Comparison Between Canada, US and Japan

Author(s): Muringai, Violet, Ellen Goddard and Ashwina Aubeeluck
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 22-24
Page Numbers: 1592-1608

Impact of BSE on Beef Purchases in Alberta and Ontario Quick-Serve Restaurants

Author(s): Maynard; Leigh J., Ellen Goddard, John Conley
Publication Date: 2008
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 56
Issue: 1
Page Numbers: 337- 352

Consumer confidence in the safety of food in Canada and the Netherlands: the validation of a generic framework

Author(s): de Jonge, Janneke, Hans van Trijp, Ellen Goddard, Lynn Frewer,
Publication Date: 2008
Publication: Food Quality and Preference
Volume: 19
Page Numbers: 439-451

Capital Structure, Firm Size and Efficiency: The Case of Farm Petroleum and Animal Feed Co-operatives in Canada

Author(s): Hailu, Getu., Scott Jeffrey, Ellen Goddard
Publication Date: 2007
Publication: Agricultural Finance Review
Volume: 67
Issue: 2
Page Numbers: 279-293

Do Co-operative Managers and Directors Differ in their Familiarity with Innovative Business Risk Management Strategies?

Author(s): Hailu, Getu, Ellen Goddard, Scott Jeffrey
Publication Date: 2007
Publication: Journal of Co-operative Studies.
Volume: 40
Issue: 120
Page Numbers: 17-27

Efficiency, Economic Performance And Financial Leverage Of Agribusiness Marketing Co-Operatives In Canada

Author(s): Hailu, Getu, Scott R. Jeffrey and Ellen W. Goddard
Publication Date: 2007
Publication: Advances in the Economic Analysis of Participatory and Labor-Managed Firms
Volume: 10
Page Numbers: 47-81

Estimating Pricing Games In The Wheat-Handling Market In Saskatchewan: The Role Of A Major Cooperative

Author(s): Zhang, Jing, Ellen Goddard and Mel Lerohl
Publication Date: 2007
Publication: Advances in the Economic Analysis of Participatory and Labor-Managed Firms
Volume: 10
Issue: 157-191

Canadian Health and Food: The Links between Policy, Consumers and Industry

Author(s): Cash, Sean B., Ellen W. Goddard and Mel Lerohl
Publication Date: 2006
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 54
Issue: 4
Page Numbers: 605-630

New Directions in Consumer Behaviour Research

Author(s): Cash, Sean B., Ellen W. Goddard, Wiktor L. Adamowicz, Timothy J. Beatty, Stephen Clark, John A. L. Cranfield, Wuyang Hu, Bruno Larue, Mel L. Lerohl, Michele M. Veeman, and Margaret Zafiriou
Publication Date: 2006
Publication: Current Agriculture, Food And Resource Issues
Volume: 7
Page Numbers: 56-65

Impact of Decision Makers Divergence in Risk Attitudes in Canada on Cooperative Management

Author(s): Hailu, G., E. Goddard and S. Jeffrey
Publication Date: 2005
Publication: Strategies for Cooperation
Page Numbers: 347-384

Do Decision Makers' Debt-risk Attitudes Affect the Agency Costs of Debt?

Author(s): Hailu, G., E. Goddard and S. Jeffrey
Publication Date: 2005
Publication: Current Agriculture, Food & Resource Issues Journal
Volume: 6
Page Numbers: 63-80

Dairy Products and Consumer Demand for Health Foods

Author(s): Cash, S., C. Wang and E. Goddard
Publication Date: 2005
Publication: Proceedings of the Western Canadian Dairy Seminar Advances in Dairy Technology
Volume: 17
Issue: 6
Page Numbers: 8-80

Regulatory Environment, Cooperative Structure, and Agency Costs for Cooperative Agribusiness Firms in Canada: Comparative Case Studies

Author(s): Hailu, G., S. Jeffrey, E. Goddard and D. Ng
Publication Date: 2005
Publication: Journal of Food Distribution Research
Volume: XXXVI
Issue: 2
Page Numbers: 39-49

Generic Promotion in the Food Marketing Chain

Author(s): Freebairn, J., E. Goddard and G. Griffith
Publication Date: 2004
Publication: A Report for the Rural Industries Research and Development Corporation
Volume: No. 4
Page Numbers: 35

Effects of Advertising, Food Safety and Health Concerns on Meat Demand in Canada

Author(s): Lomeli, J., E. Goddard and M. Lerohl
Publication Date: 2004
Publication: Journal of Food Distribution Research
Volume: 35
Issue: 1
Page Numbers: 3 pages

Incentive Incompatability in Co-operative Agribusiness Firms in Canada: Does Supply Management Matter?

Author(s): Hailu, Getu, S. Jeffrey and E. Goddard
Publication Date: 2004
Publication: Journal of Food Distribution Research
Volume: 35
Issue: 1
Page Numbers: 2 pages

Integrating Food Policy with Growing Health and Wellness Concerns: An Analytical Literature Review of the Issues Affecting Government, Industry, and Civil Society

Author(s): Cash, S., B. Cortus, E. Goddard, A. Han, J. Lomeli and M. Lerohl
Publication Date: 2004

Optimal Egg Marketing Under Changing Market Structures

Author(s): Freebairn, J., E. Goddard, G. Griffith and B. Shank
Publication Date: 2004
Publication: A Report for the Australian Egg Corporation Limited Publication No. 04
Page Numbers: 56

Factors Underlying the Evolution of Farm-Related Co-operatives in Alberta

Author(s): Goddard, E
Publication Date: 2002
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 50
Issue: 473-495

Cooperatives and the Commodity Political Agenda: A Political Economy Approach

Author(s): Goddard, E., P. Boxall and M. Lerohl
Publication Date: 2002
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 50
Page Numbers: 511-526