Ellen Goddard, PhD, MSc, BSc

Professor, Faculty of Agricultural, Life and Environmental Sci - Resource Economics & Environmental Sociology

Preferred Pronouns: she, her, hers

Contact

Professor, Faculty of Agricultural, Life and Environmental Sci - Resource Economics & Environmental Sociology
Email
ellen.goddard@ualberta.ca
Phone
(780) 492-4596
Address
5-47 General Services Building
9007 - 116 St NW
Edmonton AB
T6G 2H1

Overview

Area of Study / Keywords

agricultural economics with a focus on behaviour and public policy


About

Job/Research Area

Co-operative Chair in Agricultural Marketing and Business

Association of Co-operative Educators, Vice President

President Elect, Canadian Agricultural Economics Society





Research

Major Responsibilities/Research Interests

  • Co-operatives in agribusiness
  • Agricultural marketing, trade and policy
  • Consumer demand for foods in Canada, advertising, health and public policy
  • Impact of new technology use, regulation, producer behaviour, public attitudes



Teaching

Teaching :

Co-operatives and Alternate Business Institutions (AREC 482)

Society and Well- Being (AREC 471)

Trade and Globalization (AREC 485)

Courses

AREC 400 - Special Topics

Individual study of a selected topic or problem supervised by a Faculty member, requiring preparation of written reports. Prerequisite: consent of the Department Chair.

Fall Term 2020
AREC 471 - Society and Well-Being

Economic, political, historical, and legal perspectives on how and why governments promote well-being in areas such as food safety, nutritional policy, consumer protection, recreation, and the workplace. Topics include the historical development of wellness-related policies, how these decisions are made in society, and economic and moral justifications for such interventions. Prerequisite: AREC 200, AREC 363, ECON 281, or ECON 365.

Winter Term 2021
AREC 482 - Cooperatives and Alternative Business Institutions

The impact of agri-food and resource market structures on market conduct and performance; the impact of market structure on selection of cooperative versus investor owned firms including differences in firm objectives, performance and management incentives; topics may also include effects of firm type on community development and policy formation. Prerequisite: AREC 200, AREC 365, or ECON 281.

Winter Term 2021
AREC 485 - Trade and Globalization in Food and Resources

Principles and policies affecting international trade in food, forestry and natural resources. Current issues in trade, including fair trade concerns, trade in capital and services, effects of food safety and quality standards, and environmental issues surrounding trade agreements and institutions. Prerequisite: AREC 200, AREC 365, ECON 365, or R SOC 355.

Fall Term 2020
AREC 500 - Special Topics

Individual study or special topics course in agricultural and resource economics under the supervision of a Faculty member. Prerequisite: consent of Department Chair.

Fall Term 2020
AREC 585 - Agricultural Trade

Concepts and principles underlying international trade and specialization applied to agricultural and food products. Protection and its economic impacts. Agricultural trade policy, institutions and agreements. The role of agricultural trade in developed and less developed countries. Analysis of imperfect markets and alternative approaches to trade liberalization. Prerequisite: consent of Instructor.

Fall Term 2020
AREC 671 - Society and Well-Being

Economic, political, historical, and legal perspectives on how and why governments promote well-being in areas such as food safety, nutritional policy, consumer protection, recreation, and the workplace. Topics include the historical development of wellness-related policies, how these decisions are made in society, and economic and moral justifications for such interventions. Not to be taken if credit received for AREC 471. Prerequisite: consent of instructor.

Winter Term 2021
AREC 682 - Cooperatives and Alternative Business Models

The impact of agri-food and resource market structures on market conduct and performance; the impact of market structure on selection of cooperative versus investor owned firms including differences in firm objectives, performance and management incentives; topics may also include effects of firm type on community development and policy formation. Not to be taken if credit received for AREC 482. Prerequisite: consent of instructor.

Winter Term 2021
AREC 685 - Trade and Globalization in Food and Resources

Principles and policies affecting international trade in food, forestry and natural resources. Current issues in trade, including fair trade concerns, trade in capital and services, effects of food safety and quality standards, and environmental issues surrounding trade agreements and institutions. Not to be taken if credit received for AREC 485. Prerequisite: consent of instructor.

Fall Term 2020

Browse more courses taught by Ellen Goddard

Publications

Consumer's stated trust in the food industry and meat purchases
Author(s): Drescher, Larissa, Janneke de Jonge, Ellen Goddard and Thomas Herzfeld
Publication Date: 2012
Publication: Agriculture and Human Values

Do environmental attitudes and food technology neophobia affect perceptions of the benefits of nanotechnology? Special Issue on Consumers and Sustainability
Author(s): Anahita Hosseini Matin, Ellen Goddard, Frédéric Vandermoere, Sandrine Blanchemanche, Andrea Bieberstein, Stephan Marette and Jutta Roosen
Publication Date: 2012
Publication: International Journal of Consumer Studies
Volume: 36
Issue: 2012
Page Numbers: 149-157

Importance of Traceability for Sustainable Production: A Cross Country Comparison. Special Issue on Consumers and Sustainability
Author(s): Myae, A. and E. Goddard
Publication Date: 2012
Publication: International Journal of Consumer Studies.
Volume: 36
Issue: 2012
Page Numbers: 192–202

US Consumer’s Preferences and Willingness to Pay for Country of Origin Labelled Beef Steak and Food Safety Enhancements
Author(s): Kar Ho Lim, Leigh Maynard, Wuyang Hu and Ellen Goddard
Publication Date: 2012
Publication: Canadian Journal of Agricultural Economics

BSE, Risk Perceptions and Beef Consumption: Differences Between Canada and Japan
Author(s): Muringai, Violet and Ellen Goddard
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 2-4
Page Numbers: 167-190

Consumers’ Understanding and Concerns About BSE: Comparison Between Canada, US and Japan
Author(s): Muringai, Violet, Ellen Goddard and Ashwina Aubeeluck
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 22-24
Page Numbers: 1592-1608

Do risk perceptions or risk attitudes have a greater effect on the meat purchase decisions of Canadian consumers?
Author(s): Yang, Jun and Ellen Goddard
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 22-24
Page Numbers: 1575-1591

How BSE affected Canadian household meat purchases
Author(s): Yang, Jun and Ellen Goddard
Publication Date: 2011
Publication: Canadian Journal of Agricultural Economics,
Volume: 59
Issue: 4
Page Numbers: 493-529

The evolution of risk perceptions related to Bovine Spongiform Encephalopathy-An Application of the Social Amplification of Risk Framework to Canadian consumer and producer behaviour
Author(s): Yang, Jun and Ellen Goddard
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 2-4
Page Numbers: 191-225

The linkage between consumer confidence in the safety of food and demand for a farm-to-folk traceability system
Author(s): Myae, Aye Chan, Ellen Goddard and Ashwina Aubeeluck
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 22-24
Page Numbers: 1550-1574

Using Linked Household-level Datasets To Explain Consumer Response To BSE In Canada
Author(s): Xin Wang, Leigh Maynard, J. S. Butler, Ellen Goddard
Publication Date: 2011
Publication: Journal of Toxicology and Environmental Health, Part A
Volume: 74
Issue: 22-24
Page Numbers: 1536-1549

Consumer confidence in the safety of food in Canada and the Netherlands: the validation of a generic framework
Author(s): de Jonge, Janneke, Hans van Trijp, Ellen Goddard, Lynn Frewer,
Publication Date: 2008
Publication: Food Quality and Preference
Volume: 19
Page Numbers: 439-451

Impact of BSE on Beef Purchases in Alberta and Ontario Quick-Serve Restaurants
Author(s): Maynard; Leigh J., Ellen Goddard, John Conley
Publication Date: 2008
Publication: Canadian Journal of Agricultural Economics
Volume: 56
Issue: 1
Page Numbers: 337- 352

Capital Structure, Firm Size and Efficiency: The Case of Farm Petroleum and Animal Feed Co-operatives in Canada
Author(s): Hailu, Getu., Scott Jeffrey, Ellen Goddard
Publication Date: 2007
Publication: Agricultural Finance Review
Volume: 67
Issue: 2
Page Numbers: 279-293

Do Co-operative Managers and Directors Differ in their Familiarity with Innovative Business Risk Management Strategies?
Author(s): Hailu, Getu, Ellen Goddard, Scott Jeffrey
Publication Date: 2007
Publication: Journal of Co-operative Studies.
Volume: 40
Issue: 120
Page Numbers: 17-27

Efficiency, Economic Performance And Financial Leverage Of Agribusiness Marketing Co-Operatives In Canada
Author(s): Hailu, Getu, Scott R. Jeffrey and Ellen W. Goddard
Publication Date: 2007
Publication: Advances in the Economic Analysis of Participatory and Labor-Managed Firms
Volume: 10
Page Numbers: 47-81

Estimating Pricing Games In The Wheat-Handling Market In Saskatchewan: The Role Of A Major Cooperative
Author(s): Zhang, Jing, Ellen Goddard and Mel Lerohl
Publication Date: 2007
Publication: Advances in the Economic Analysis of Participatory and Labor-Managed Firms
Volume: 10
Issue: 157-191

Canadian Health and Food: The Links between Policy, Consumers and Industry
Author(s): Cash, Sean B., Ellen W. Goddard and Mel Lerohl
Publication Date: 2006
Publication: Canadian Journal of Agricultural Economics
Volume: 54
Issue: 4
Page Numbers: 605-630

New Directions in Consumer Behaviour Research
Author(s): Cash, Sean B., Ellen W. Goddard, Wiktor L. Adamowicz, Timothy J. Beatty, Stephen Clark, John A. L. Cranfield, Wuyang Hu, Bruno Larue, Mel L. Lerohl, Michele M. Veeman, and Margaret Zafiriou
Publication Date: 2006
Publication: Current Agriculture, Food And Resource Issues
Volume: 7
Page Numbers: 56-65

Dairy Products and Consumer Demand for Health Foods
Author(s): Cash, S., C. Wang and E. Goddard
Publication Date: 2005
Publication: Proceedings of the Western Canadian Dairy Seminar Advances in Dairy Technology
Volume: 17
Issue: 6
Page Numbers: 8-80

Do Decision Makers' Debt-risk Attitudes Affect the Agency Costs of Debt?
Author(s): Hailu, G., E. Goddard and S. Jeffrey
Publication Date: 2005
Publication: Current Agriculture, Food & Resource Issues Journal
Volume: 6
Page Numbers: 63-80

Impact of Decision Makers Divergence in Risk Attitudes in Canada on Cooperative Management
Author(s): Hailu, G., E. Goddard and S. Jeffrey
Publication Date: 2005
Publication: Strategies for Cooperation
Page Numbers: 347-384

Regulatory Environment, Cooperative Structure, and Agency Costs for Cooperative Agribusiness Firms in Canada: Comparative Case Studies
Author(s): Hailu, G., S. Jeffrey, E. Goddard and D. Ng
Publication Date: 2005
Publication: Journal of Food Distribution Research
Volume: XXXVI
Issue: 2
Page Numbers: 39-49

Effects of Advertising, Food Safety and Health Concerns on Meat Demand in Canada
Author(s): Lomeli, J., E. Goddard and M. Lerohl
Publication Date: 2004
Publication: Journal of Food Distribution Research
Volume: 35
Issue: 1
Page Numbers: 3 pages

Generic Promotion in the Food Marketing Chain
Author(s): Freebairn, J., E. Goddard and G. Griffith
Publication Date: 2004
Publication: A Report for the Rural Industries Research and Development Corporation
Volume: No. 4
Page Numbers: 35

Incentive Incompatability in Co-operative Agribusiness Firms in Canada: Does Supply Management Matter?
Author(s): Hailu, Getu, S. Jeffrey and E. Goddard
Publication Date: 2004
Publication: Journal of Food Distribution Research
Volume: 35
Issue: 1
Page Numbers: 2 pages

Integrating Food Policy with Growing Health and Wellness Concerns: An Analytical Literature Review of the Issues Affecting Government, Industry, and Civil Society
Author(s): Cash, S., B. Cortus, E. Goddard, A. Han, J. Lomeli and M. Lerohl
Publication Date: 2004

Optimal Egg Marketing Under Changing Market Structures
Author(s): Freebairn, J., E. Goddard, G. Griffith and B. Shank
Publication Date: 2004
Publication: A Report for the Australian Egg Corporation Limited Publication No. 04
Page Numbers: 56

Cooperatives and the Commodity Political Agenda: A Political Economy Approach
Author(s): Goddard, E., P. Boxall and M. Lerohl
Publication Date: 2002
Publication: Canadian Journal of Agricultural Economics
Volume: 50
Page Numbers: 511-526

Factors Underlying the Evolution of Farm-Related Co-operatives in Alberta
Author(s): Goddard, E
Publication Date: 2002
Publication: Canadian Journal of Agricultural Economics
Volume: 50
Issue: 473-495

Caribou consumption in northern Canadian communities
Author(s): Angie Chiu, Ellen Goddard, Brenda Parlee
Publication: Jouranl of Toxicology and Environmental Health Part A
Volume: 79
Issue: 16-17
Page Numbers: 762-797

Committed vs. uncommitted meat eaters: Understanding willingness to change protein consumption
Author(s): Lenka Malek, Wendy Umberger, Ellen Goddard
Publication: Appetite
Volume: 138
Page Numbers: 115-136

Conserving Biodiversity in Farm Animals: Do Farmer and Public Biodiversity Knowledge and Awareness Matter?
Author(s): Albert Boaitey, Ellen Goddard, Getu Hailu
Publication: Society and Natural Resources
Volume: 31
Issue: 8
Page Numbers: 960-976

Consumer purchase intentions for pork with enhanced carnosine–A functional food
Author(s): Arenna, Ellen Goddard, Violet Muringai
Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Volume: 67
Issue: 2
Page Numbers: 151-169

Environmentally friendly breeding, spatial heterogeneity and effective carbon offset design in beef cattle
Author(s): Albert Boaitey, Ellen Goddard, Sandeep Mohapatra
Publication: Food Policy
Volume: 84
Page Numbers: 35-45

Ethical Issues and Potential Stakeholder Priorities Associated with the Application of Genomic Technologies Applied to Animal Production Systems.
Author(s): David Coles, Lynn J. Frewer, Ellen Goddard
Publication: Journal of Agricultural and Environmental Ethics
Volume: 28
Issue: 2
Page Numbers: 231-253

Food Integrity and Food Technology Concerns in Canada: Evidence from Two Public Surveys
Author(s): Ellen Goddard, Violet Muringai, Albert Boaitey
Publication: Journal of Food Quality
Volume: 2018
External Link: https://doi.org/10.1155/2018/2163526
How knowledge, attitudes, and beliefs impact dairy anti-consumption
Author(s): Shannon Allen, Ellen Goddard, Anna Farmer
Publication: British Food Journal
Volume: 120
Issue: 10
Page Numbers: 2304-2316

Is anti-consumption driving meat consumption changes in Australia?
Author(s): Lenka Malek, Wendy Umberger, Ellen Goddard
Publication: British Food Journal
Volume: 121
Issue: 1
Page Numbers: 123-138

Long Term Impacts of Bovine Spongiform Encephalopathy on Beef Risk Perceptions and Risk Attitudes
Author(s): Muringai, Violet and Ellen Goddard
Publication: Journal of Toxicology and Environmental Health Part A
Volume: 79
Issue: 16-17
Page Numbers: 746-761

Moral foundations and credence attributes in livestock production: Canada
Author(s): Violet Muringai, Ellen Goddard, Albert Boaitey
Publication: Journal of Consumer Marketing
Volume: 36
Issue: 3
Page Numbers: 418-428

“That’s the Way We’ve Always Done It”: A Social Practice Analysis of Farm Animal Welfare in Alberta
Author(s): Emilie M Bassi, Ellen Goddard, John R Parkins
Publication: Agricultural and Environmental Ethics
Volume: 32
Page Numbers: 335-354

Trust and Consumer Preferences for Pig Production Attributes in Canada
Author(s): Violet Muringai, Ellen Goddard, Heather Bruce, Graham Plastow, Lifen Ma
Publication: Canadian Journal of Agricultural Economics
External Link: doi:10.1111/cjag.12138
Trust and consumer risk perceptions regarding BSE and chronic wasting disease
Author(s): Violet Muringai and Ellen Goddard
Publication: Agribusiness
Volume: 34
Issue: 2
Page Numbers: 240-265