Ellen Goddard, PhD, MSc, BSc

Full Lecturer, Faculty of Agricultural, Life and Environmental Sci - Resource Economics & Environmental Sociology

Pronouns: she, her, hers

Contact Overview Courses Publications

Contact

Full Lecturer, Faculty of Agricultural, Life and Environmental Sci - Resource Economics & Environmental Sociology

Email: egoddard@ualberta.ca

Overview

Area of Study / Keywords

agricultural economics with a focus on behaviour and public policy

About

Job/Research Area

Former Co-operative Chair in Agricultural Marketing and Business

Past President, Canadian Agricultural Economics Society/Société Canadienne d’agroéconomie

Distinguished Fellow Canadian Agri-food Policy Institute

Research

Major Responsibilities/Research Interests

Co-operatives in agribusiness
Agricultural marketing, trade and policy
Consumer demand for foods in Canada, advertising, health and public policy
Impact of new technology use, regulation, producer behaviour, public attitudes

Teaching

Teaching :

Co-operatives and Alternate Business Institutions (AREC 482)

Society and Well- Being (AREC 471)

Trade and Globalization (AREC 485)

Courses

AREC 482 - Cooperatives and Alternative Business Institutions

The impact of agri-food and resource market structures on market conduct and performance; the impact of market structure on selection of cooperative versus investor owned firms including differences in firm objectives, performance and management incentives; topics may also include effects of firm type on community development and policy formation. Prerequisite: AREC 200, AREC 365, or ECON 281.

Winter Term 2023

AREC 485 - Trade and Globalization in Food and Resources

Principles and policies affecting international trade in food, forestry and natural resources. Current issues in trade, including fair trade concerns, trade in capital and services, effects of food safety and quality standards, and environmental issues surrounding trade agreements and institutions. Prerequisite: AREC 200, AREC 365, ECON 365, or R SOC 355.

Fall Term 2022

AREC 585 - Agricultural Trade

Concepts and principles underlying international trade and specialization applied to agricultural and food products. Protection and its economic impacts. Agricultural trade policy, institutions and agreements. The role of agricultural trade in developed and less developed countries. Analysis of imperfect markets and alternative approaches to trade liberalization. Prerequisite: consent of Instructor.

Fall Term 2022

AREC 600 - Directed Studies

Analysis of selected research problems and design of research projects in production economics, natural resource economics, or marketing economics. Prerequisite: consent of Department Chair.

Fall Term 2022

AREC 682 - Cooperatives and Alternative Business Models

Winter Term 2023

AREC 685 - Trade and Globalization in Food and Resources

Principles and policies affecting international trade in food, forestry and natural resources. Current issues in trade, including fair trade concerns, trade in capital and services, effects of food safety and quality standards, and environmental issues surrounding trade agreements and institutions. Not to be taken if credit received for AREC 485. Prerequisite: consent of instructor.

Fall Term 2022

Browse more courses taught by Ellen Goddard

Publications

Business analysis of IRT, Visual observation, and Ovsynch as breeding strategies in Alberta dairies

Author(s): H.J. Perez Marquez, E.W. Goddard, C.J. Bench

Publication Date: 2022

Publication: Theriogenology

Volume: 177

Page Numbers: 73-83

DOI: 10.1016/j.theriogenology.2021.10.002

Public Perceptions Regarding Genomic Technologies Applied to Breeding Farm Animals: A Qualitative Study

Author(s): Francis Z Naab, David Coles, Ellen Goddard, Lynn J Frewer

Publication Date: 12/3/2021

Publication: BioTech

Volume: 10

Issue: 4

Page Numbers: 28

DOI: 10.3390/biotech10040028

Knowledge Gaps in the Understanding of Antimicrobial Resistance in Canada

Author(s): Kayley D McCubbin, R Michele Anholt, Ellen De Jong, Jennifer A Ida, Diego B Nóbrega, John P Kastelic, John M Conly, Matthias Götte, Tim A McAllister, Karin Orsel, Ian Lewis, Leland Jackson, Graham Plastow, Hans-Joachim Wieden, Kathy McCoy, Myles Leslie, Joan L Robinson, Lorian Hardcastle, Aidan Hollis, Nicholas J Ashbolt, Sylvia Checkley, Gregory J Tyrrell, André G Buret, Elissa Rennert-May, Ellen Goddard, Simon JG Otto, Herman W Barkema

Publication Date: 10/20/2021

Publication: Frontiers in Public Health

Volume: 9

Page Numbers: 1523

DOI: 10.3389/fpubh.2021.726484

The impact of COVID‐19 on food retail and food service in Canada: A second assessment

Author(s): Ellen Goddard

Publication Date: 6/2/2021

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 69

Issue: 2

Page Numbers: 167-175

Canadian Dairy Regulations as a Driver of Foreign Direct Investment: The Case of Saputo

Author(s): James Rude, Ellen Goddard

Publication Date: 2/23/2021

Publication: International Food and Agribusiness Management Review

Volume: 24

Issue: 3

Page Numbers: 421-437

External Link: https://doi.org/10.22434/IFAMR2020.0116

The impact of COVID‐19 on food retail and food service in Canada: Preliminary assessment

Author(s): Ellen Goddard

Publication Date: 4/23/2020

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 68

Issue: 2

Page Numbers: 157-161

Canadian Consumer Acceptance of Gene-Edited Versus Genetically Modified Potatoes: A Choice Experiment Approach

Author(s): Violet Muringai, Xiaoli Fan , Ellen Goddard

Publication Date: 4/8/2020

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 68

Issue: 1

Page Numbers: 47-63

Household behavior with respect to meat consumption in the presence of BSE and CWD

Author(s): Aye Myae, Ellen Goddard

Publication Date: 4/5/2020

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 68

Issue: 3

Page Numbers: 315-341

“That’s the Way We’ve Always Done It”: A Social Practice Analysis of Farm Animal Welfare in Alberta

Author(s): Emilie M Bassi, Ellen Goddard, John R Parkins

Publication Date: 5/28/2019

Publication: Agricultural and Environmental Ethics

Volume: 32

Page Numbers: 335-354

Environmentally friendly breeding, spatial heterogeneity and effective carbon offset design in beef cattle

Author(s): Albert Boaitey, Ellen Goddard, Sandeep Mohapatra

Publication Date: 4/1/2019

Publication: Food Policy

Volume: 84

Page Numbers: 35-45

Moral foundations and credence attributes in livestock production: Canada

Author(s): Violet Muringai, Ellen Goddard, Albert Boaitey

Publication Date: 3/25/2019

Publication: Journal of Consumer Marketing

Volume: 36

Issue: 3

Page Numbers: 418-428

Committed vs. uncommitted meat eaters: Understanding willingness to change protein consumption

Author(s): Lenka Malek, Wendy Umberger, Ellen Goddard

Publication Date: 3/24/2019

Publication: Appetite

Volume: 138

Page Numbers: 115-136

Consumer purchase intentions for pork with enhanced carnosine–A functional food

Author(s): Arenna, Ellen Goddard, Violet Muringai

Publication Date: 11/14/2018

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 67

Issue: 2

Page Numbers: 151-169

Is anti-consumption driving meat consumption changes in Australia?

Author(s): Lenka Malek, Wendy Umberger, Ellen Goddard

Publication Date: 10/19/2018

Publication: British Food Journal

Volume: 121

Issue: 1

Page Numbers: 123-138

How knowledge, attitudes, and beliefs impact dairy anti-consumption

Author(s): Shannon Allen, Ellen Goddard, Anna Farmer

Publication Date: 8/7/2018

Publication: British Food Journal

Volume: 120

Issue: 10

Page Numbers: 2304-2316

Conserving Biodiversity in Farm Animals: Do Farmer and Public Biodiversity Knowledge and Awareness Matter?

Author(s): Albert Boaitey, Ellen Goddard, Getu Hailu

Publication Date: 4/5/2018

Publication: Society and Natural Resources

Volume: 31

Issue: 8

Page Numbers: 960-976

Food Integrity and Food Technology Concerns in Canada: Evidence from Two Public Surveys

Author(s): Ellen Goddard, Violet Muringai, Albert Boaitey

Publication Date: 2/8/2018

Publication: Journal of Food Quality

Volume: 2018

External Link: https://doi.org/10.1155/2018/2163526

Trust and consumer risk perceptions regarding BSE and chronic wasting disease

Author(s): Violet Muringai and Ellen Goddard

Publication Date: 11/8/2017

Publication: Agribusiness

Volume: 34

Issue: 2

Page Numbers: 240-265

Trust and Consumer Preferences for Pig Production Attributes in Canada

Author(s): Violet Muringai, Ellen Goddard, Heather Bruce, Graham Plastow, Lifen Ma

Publication Date: 5/9/2017

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 65

Issue: 3

Page Numbers: 477-514

Long Term Impacts of Bovine Spongiform Encephalopathy on Beef Risk Perceptions and Risk Attitudes

Author(s): Muringai, Violet and Ellen Goddard

Publication Date: 8/24/2016

Publication: Journal of Toxicology and Environmental Health Part A

Volume: 79

Issue: 16-17

Page Numbers: 746-761

Caribou consumption in northern Canadian communities

Author(s): Angie Chiu, Ellen Goddard, Brenda Parlee

Publication Date: 8/24/2016

Publication: Journal of Toxicology and Environmental Health Part A

Volume: 79

Issue: 16-17

Page Numbers: 762-797

Ethical Issues and Potential Stakeholder Priorities Associated with the Application of Genomic Technologies Applied to Animal Production Systems.

Author(s): David Coles, Lynn J. Frewer, Ellen Goddard

Publication Date: 1/29/2015

Publication: Journal of Agricultural and Environmental Ethics

Volume: 28

Issue: 2

Page Numbers: 231-253

Consumer's stated trust in the food industry and meat purchases

Author(s): Drescher, Larissa, Janneke de Jonge, Ellen Goddard and Thomas Herzfeld

Publication Date: 2012

Publication: Agriculture and Human Values

Volume: 29

Issue: 4

Page Numbers: 507-517

Importance of Traceability for Sustainable Production: A Cross Country Comparison. Special Issue on Consumers and Sustainability

Author(s): Myae, A. and E. Goddard

Publication Date: 2012

Publication: International Journal of Consumer Studies.

Volume: 36

Issue: 2012

Page Numbers: 192–202

US Consumer’s Preferences and Willingness to Pay for Country of Origin Labelled Beef Steak and Food Safety Enhancements

Author(s): Kar Ho Lim, Leigh Maynard, Wuyang Hu and Ellen Goddard

Publication Date: 2012

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 61

Issue: 1

Page Numbers: 93-118

Do environmental attitudes and food technology neophobia affect perceptions of the benefits of nanotechnology? Special Issue on Consumers and Sustainability

Author(s): Anahita Hosseini Matin, Ellen Goddard, Frédéric Vandermoere, Sandrine Blanchemanche, Andrea Bieberstein, Stephan Marette and Jutta Roosen

Publication Date: 2012

Publication: International Journal of Consumer Studies

Volume: 36

Issue: 2012

Page Numbers: 149-157

How BSE affected Canadian household meat purchases

Author(s): Yang, Jun and Ellen Goddard

Publication Date: 2011

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 59

Issue: 4

Page Numbers: 493-529

BSE, Risk Perceptions and Beef Consumption: Differences Between Canada and Japan

Author(s): Muringai, Violet and Ellen Goddard

Publication Date: 2011

Publication: Journal of Toxicology and Environmental Health, Part A

Volume: 74

Issue: 2-4

Page Numbers: 167-190

The linkage between consumer confidence in the safety of food and demand for a farm-to-folk traceability system

Author(s): Myae, Aye Chan, Ellen Goddard and Ashwina Aubeeluck

Publication Date: 2011

Publication: Journal of Toxicology and Environmental Health, Part A

Volume: 74

Issue: 22-24

Page Numbers: 1550-1574

Using Linked Household-level Datasets To Explain Consumer Response To BSE In Canada

Author(s): Xin Wang, Leigh Maynard, J. S. Butler, Ellen Goddard

Publication Date: 2011

Publication: Journal of Toxicology and Environmental Health, Part A

Volume: 74

Issue: 22-24

Page Numbers: 1536-1549

The evolution of risk perceptions related to Bovine Spongiform Encephalopathy-An Application of the Social Amplification of Risk Framework to Canadian consumer and producer behaviour

Author(s): Yang, Jun and Ellen Goddard

Publication Date: 2011

Publication: Journal of Toxicology and Environmental Health, Part A

Volume: 74

Issue: 2-4

Page Numbers: 191-225

Do risk perceptions or risk attitudes have a greater effect on the meat purchase decisions of Canadian consumers?

Author(s): Yang, Jun and Ellen Goddard

Publication Date: 2011

Publication: Journal of Toxicology and Environmental Health, Part A

Volume: 74

Issue: 22-24

Page Numbers: 1575-1591

Consumers’ Understanding and Concerns About BSE: Comparison Between Canada, US and Japan

Author(s): Muringai, Violet, Ellen Goddard and Ashwina Aubeeluck

Publication Date: 2011

Publication: Journal of Toxicology and Environmental Health, Part A

Volume: 74

Issue: 22-24

Page Numbers: 1592-1608

Impact of BSE on Beef Purchases in Alberta and Ontario Quick-Serve Restaurants

Author(s): Maynard; Leigh J., Ellen Goddard, John Conley

Publication Date: 2008

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 56

Issue: 1

Page Numbers: 337- 352

Consumer confidence in the safety of food in Canada and the Netherlands: the validation of a generic framework

Author(s): de Jonge, Janneke, Hans van Trijp, Ellen Goddard, Lynn Frewer,

Publication Date: 2008

Publication: Food Quality and Preference

Volume: 19

Page Numbers: 439-451

Capital Structure, Firm Size and Efficiency: The Case of Farm Petroleum and Animal Feed Co-operatives in Canada

Author(s): Hailu, Getu., Scott Jeffrey, Ellen Goddard

Publication Date: 2007

Publication: Agricultural Finance Review

Volume: 67

Issue: 2

Page Numbers: 279-293

Do Co-operative Managers and Directors Differ in their Familiarity with Innovative Business Risk Management Strategies?

Author(s): Hailu, Getu, Ellen Goddard, Scott Jeffrey

Publication Date: 2007

Publication: Journal of Co-operative Studies.

Volume: 40

Issue: 120

Page Numbers: 17-27

Efficiency, Economic Performance And Financial Leverage Of Agribusiness Marketing Co-Operatives In Canada

Author(s): Hailu, Getu, Scott R. Jeffrey and Ellen W. Goddard

Publication Date: 2007

Publication: Advances in the Economic Analysis of Participatory and Labor-Managed Firms

Volume: 10

Page Numbers: 47-81

Estimating Pricing Games In The Wheat-Handling Market In Saskatchewan: The Role Of A Major Cooperative

Author(s): Zhang, Jing, Ellen Goddard and Mel Lerohl

Publication Date: 2007

Publication: Advances in the Economic Analysis of Participatory and Labor-Managed Firms

Volume: 10

Issue: 157-191

Canadian Health and Food: The Links between Policy, Consumers and Industry

Author(s): Cash, Sean B., Ellen W. Goddard and Mel Lerohl

Publication Date: 2006

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 54

Issue: 4

Page Numbers: 605-630

New Directions in Consumer Behaviour Research

Author(s): Cash, Sean B., Ellen W. Goddard, Wiktor L. Adamowicz, Timothy J. Beatty, Stephen Clark, John A. L. Cranfield, Wuyang Hu, Bruno Larue, Mel L. Lerohl, Michele M. Veeman, and Margaret Zafiriou

Publication Date: 2006

Publication: Current Agriculture, Food And Resource Issues

Volume: 7

Page Numbers: 56-65

Impact of Decision Makers Divergence in Risk Attitudes in Canada on Cooperative Management

Author(s): Hailu, G., E. Goddard and S. Jeffrey

Publication Date: 2005

Publication: Strategies for Cooperation

Page Numbers: 347-384

Do Decision Makers' Debt-risk Attitudes Affect the Agency Costs of Debt?

Author(s): Hailu, G., E. Goddard and S. Jeffrey

Publication Date: 2005

Publication: Current Agriculture, Food & Resource Issues Journal

Volume: 6

Page Numbers: 63-80

Dairy Products and Consumer Demand for Health Foods

Author(s): Cash, S., C. Wang and E. Goddard

Publication Date: 2005

Publication: Proceedings of the Western Canadian Dairy Seminar Advances in Dairy Technology

Volume: 17

Issue: 6

Page Numbers: 8-80

Regulatory Environment, Cooperative Structure, and Agency Costs for Cooperative Agribusiness Firms in Canada: Comparative Case Studies

Author(s): Hailu, G., S. Jeffrey, E. Goddard and D. Ng

Publication Date: 2005

Publication: Journal of Food Distribution Research

Volume: XXXVI

Issue: 2

Page Numbers: 39-49

Generic Promotion in the Food Marketing Chain

Author(s): Freebairn, J., E. Goddard and G. Griffith

Publication Date: 2004

Publication: A Report for the Rural Industries Research and Development Corporation

Volume: No. 4

Page Numbers: 35

Effects of Advertising, Food Safety and Health Concerns on Meat Demand in Canada

Author(s): Lomeli, J., E. Goddard and M. Lerohl

Publication Date: 2004

Publication: Journal of Food Distribution Research

Volume: 35

Issue: 1

Page Numbers: 3 pages

Incentive Incompatability in Co-operative Agribusiness Firms in Canada: Does Supply Management Matter?

Author(s): Hailu, Getu, S. Jeffrey and E. Goddard

Publication Date: 2004

Publication: Journal of Food Distribution Research

Volume: 35

Issue: 1

Page Numbers: 2 pages

Integrating Food Policy with Growing Health and Wellness Concerns: An Analytical Literature Review of the Issues Affecting Government, Industry, and Civil Society

Author(s): Cash, S., B. Cortus, E. Goddard, A. Han, J. Lomeli and M. Lerohl

Publication Date: 2004

Optimal Egg Marketing Under Changing Market Structures

Author(s): Freebairn, J., E. Goddard, G. Griffith and B. Shank

Publication Date: 2004

Publication: A Report for the Australian Egg Corporation Limited Publication No. 04

Page Numbers: 56

Factors Underlying the Evolution of Farm-Related Co-operatives in Alberta

Author(s): Goddard, E

Publication Date: 2002

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 50

Issue: 473-495

Cooperatives and the Commodity Political Agenda: A Political Economy Approach

Author(s): Goddard, E., P. Boxall and M. Lerohl

Publication Date: 2002

Publication: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Volume: 50

Page Numbers: 511-526