Guozhong Zhu

Associate Professor, Alberta School of Business - Marketing, Business Economics and Law


Associate Professor, Alberta School of Business - Marketing, Business Economics and Law
(780) 492-2426
3-21D Business Building
11203 Saskatchewan Drive NW
Edmonton AB
T6G 2R6



I am working on a project regarding how household financial planning can be improved using modern economics theory and computing capacity. I am also working on projects on how the movements of urban land price depend on city characteristics, and how the pandemic might change urban land prices.

I graduated from the University of Texas at Austin in 2009 with a Ph.D. in economics. I earned my bachelor's degree in Economics from Fudan University. Before joining University of Alberta, I was an assistant professor in Guanghua School of Management of Peking University.


My research focuses on household finance and real estate. I have also carried out some studies on human capital accumulation, labor supply and home production. The main approach is quantitative macro, emphasizing that a dynamic macro model should be able to deliver key statistics found in the data, especially in micro data from sources such as PSID, SCF and CEX.


BUEC 311 - Business Economics, Organizations and Management

Decision-making by businesses and consumers underlies our economic system. This class applies economic theory to build better understanding of complex decision making within organizations and strategic interactions between firms, along with a detailed examination of budget-constrained consumer decision-making. Other topics include decision-making involving production, resource use, risk management, scale and scope of operations, competitive advantage, and product pricing; game theory; and government intervention in markets. Prerequisite: ECON 101, ECON 102, and MATH 154 or equivalent. Not open to students with previous credit in ECON 281.

BUEC 442 - The Global Business Environment

Examines the changing global business environment and how it impacts international business decision-making. Topics covered could include Trends in Globalization, International Business in Canada, Managing Multinational Corporations, Importing and Exporting, International Labor Markets and the Market for Skills, International Financial Markets, Financial Crises, and Corporate Governance in Different Countries. Prerequisite: BUEC 342 or consent of Instructor. Students may receive credit for only one of BUEC 442, 445 or ADMI 445.

BUEC 800 - Business Economics

Outlining the main schools of economic theory, macroeconomic tools and the effects of macroeconomic policy on business performance; reviewing decision-making processes of individual firms, as well as consumer behavior, price theory, marginal analysis, and forms of competition. Restricted to students registered in the MBA China Program.

BUEC 801 - International Business

Understanding the globalization of business, international trade and trading blocks; planning for market entry and development; exporting, joint ventures, direct investment; developing the skills of an international manager. Restricted to students registered in the MBA China Program.

Browse more courses taught by Guozhong Zhu

Featured Publications

Russell Cooper, Yosef Bonaparte, Guozhong Zhu

Journal of Monetary Economics. 59 (8):751–768

Guozhong Zhu, GulferVural

Journal of Economic Dynamics and Control. 37 (9):1833-1851

Jihai Yu, Guozhong Zhu

Economics Letters. 120 (1):74-78

Paul M. Anglin, David Dale-Johnson, Yanmin Gao, Guozhong Zhu

Journal of Urban Economics. 83