Hyoseok Kim

Grad Research Asst Fellowship, Alberta School of Business - PhD Office

Contact

Grad Research Asst Fellowship, Alberta School of Business - PhD Office
Email
hyoseok@ualberta.ca

Courses

MARK 301 - Introduction to Marketing

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101, ECON 102, and MATH 114 or equivalent.

Spring Term 2021

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