Jim Seethram

MARK 452 - Strategic Marketing

The objective of this course is to provide students with the analytic, planning, and communication skills to be successful marketing managers. The focus is on practical marketing planning, along with the development and implementation of marketing strategies. Course activities may include the use of marketing simulation games, case analyses, field research projects, secondary research and in-depth discussion of current literatures. The course focuses on the integration of all the conceptual areas in marketing. Prerequisite: MARK 301. Restricted to third year students who have completed MARK 312 or MARK 320, or to fourth year students.

SEM 690 - Entrepreneurial Strategizing

Entrepreneurial skills are increasingly needed across all domains of the economy and society. While conventional entrepreneurial imagery invokes a Silicon Valley high-technology start-up, entrepreneurs and entrepreneurial behavior are prevalent in many large corporations, government agencies, non-profits, and community settings. This includes varied forms of cultural and social entrepreneurship. This course aims to provide a broad overview of general entrepreneurial skills that are vital for any successful career and organizational situation. Our focus will be on providing students with the strategic tools needed to think and act entrepreneurially and innovatively. Entrepreneurial strategizing emphases include framing, resource assembling, opportunity sensing and developing, value-creating, designing, networking, effectual reasoning, and iterative validating and learning.

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