Kyle Murray, BSc, PhD

About

I study innovation and behaviour change challenges in business and society, using the tools of experimental psychology and behavioural economics to better understand the choices that people make. I was previously Acting Dean (2021 to 2023) and Vice Dean (2017 to 2021) at the School and before that the Director of the School of Retailing at the University of Alberta (2008 to 2017). I began my career as an Assistant Professor at the Richard Ivey School of Business and I have been a visiting professor at INSEAD (France), Monash Business School (Melbourne, Australia), and TU Dublin (Ireland). I hold a B.Sc. in Psychology and Ph.D. in Marketing and Psychology from the University of Alberta.

My personal website: www.kylemurray.com

Research

My work has been published in leading journals in marketing, management information systems and organizational behaviour, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, Journal of the Academy of Marketing Science, MIS Quarterly, MIT Sloan Management Review and Organizational Behaviour and Human Decision Processes. My two books are The Retail Value Proposition and Consumer Behavior (CB, Canadian Edition).

My research and teaching have been recognized with a variety of awards, including the McCalla Professorship, Killam Professorship, Petro-Canada Young Innovators Award and the Mackenzie Teaching Award of Excellence.

My work has applications in consumer marketing, customer loyalty, e-commerce, and pricing. I have consulted in these areas for clients including Competition Bureau of Canada, Consumers Council of Canada, General Motors, Industry Canada, Johnson and Johnson, Leger, The Research Intelligence Group, LoyaltyOne and Microsoft.

Babin, B. J., Harris, E. G., Murray, K. B., & Moore, S. (2023). CB: Consumer Behavior. 3^rd  Canadian Edition. Toronto, ON: Cengage, forthcoming.

Babin, B. J., Harris, E. G., & Murray, K. B. (2014, 2017). CB: Consumer Behavior. 1st and 2nd Canadian Editions. Toronto, ON: Nelson Cengage.

Murray, K. B. (2016). The American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices. Toronto, ON: University of Toronto Rotman Press.

Murray, K. B. (2013). The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices. Toronto, ON: University of Toronto Rotman Press

Yan, L., Keh, H. T., & Murray, K. B. (2024). Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions. Journal of the Academy of Marketing Science, 52(1), 75-96.

Yan, L., & Murray, K. B. (2023). The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective. International Journal of Research in Marketing, 40(3), 679-699.

Noseworthy, T., Murray, K. B., & Di Muro, F. (2018). When two wrongs make a right: Using conjunctive enablers to enhance evaluations for extremely incongruent new products. Journal of Consumer Research, 44(6), 1379-1396.

Bellman, S. & Murray, K. B. (2018). Feedback, task performance, and interface preferences. European Journal of Information Systems, 27(6), 654-669.

Trudel, R., Murray, K. B., Kim, S., & Chen, S. (2015). The impact of traffic light color-coding on food health perceptions and choice. Journal of Experimental Psychology: Applied, 21(3), 255-275.

Noseworthy, T., Di Muro, F. & Murray, K.B. (2014). The role of arousal in congruity-based evaluation. Journal of Consumer Research, 41 (4), 1108-1126.

Trudel, R. & Murray, K. B. (2013). Self-regulatory strength amplification through selective information processing. Journal of Consumer Psychology, 23(1), 61-73. 

Di Muro, F. & Murray, K. B. (2012). An arousal regulation explanation of mood effects on consumer choice. Journal of Consumer Research, 39 (3), 574-584.

Murray, K. B. & Häubl, G. (2012). Why dominant companies are vulnerable. MIT Sloan Management Review, 53(2), 12-14. 

Trudel, R., Murray, K. B. & Cotte, J. (2012). Beyond expectations: The effect of regulatory focus on consumer satisfaction. International Journal of Research in Marketing, 29 (1), 93- 97.

Murray, K. B. & Häubl, G. (2011). Freedom of choice, ease of use, and the formation of interface preference. MIS Quarterly, 35(4), 955-976. 

Trudel, R. & Murray, K. B. (2011). Why didn't I think of that? Self-regulation through selective information processing. Journal of Marketing Research, 48(4), 701-712. 

Fisher, R. J., Gregoire, Y. & Murray K. B. (2011). The limited effects of power on satisfaction with joint consumption decisions. Journal of Consumer Psychology, (21), 277-289. 

Murray, K. B. & Bellman, S. (2011). Productive play time: How consumers optimize hedonic experiences. Journal of the Academy of Marketing Science, 39 (3), 376-391.

Godek, J. & Murray, K. B. (2008). Willingness to pay for advice: The role of rational and experiential processing. Organizational Behavior and Human Decision Processes, 106 (1), 77-87. 

Murray, K. B., & Häubl, G. (2007). Explaining cognitive lock-in: The role of skill-based habits of use in consumer choice. Journal of Consumer Research, 34(1), 77-88. 

Häubl, G., & Murray, K. B. (2006). Double agents: Assessing the role of electronic product recommendation systems. MIT Sloan Management Review, 47(3), 8-12. 

Häubl, G., & Murray, K. B. (2003). Preference construction and persistence in digital marketplaces: The role of electronic recommendation agents. Journal of Consumer Psychology, 13(1), 75-91. 

Murray, K. B., & Häubl, G. (2003). A human capital perspective of skill acquisition and interface loyalty. Communications of the Association for Computing Machinery, 46(12), 272-278.