Kishwar Habib
Contact
Alberta School of Business - Marketing, Business Economics and Law
- kishwar1@ualberta.ca
Courses
MARK 468 - E-Commerce and Retailing
Students are introduced to the activities involved in connecting consumers with products and services through a combination of electronic commerce and traditional retail channels, with an emphasis on the integration of the two. Topics include: customer acquisition and retention, assortment selection, layout and design, service management, security, customer retargeting and re-engagement, physical location optimization, shopping behavior, pricing strategy and current trends. The application of marketing planning and analytics for e- commerce and retailing are also examined. Prerequisite: MARK 301.