Jessica Laccetti


Faculty of Extension - Extension Academics


EXSM 5512 - Analytics and Reporting for Social Media

Learn how to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective at driving users to your desired destination, and how to report on these measures. Explore various approaches to use analytics in social media, including web search optimization and ROI analysis.

Continuing Ed Spring 2020