Laurenne Spratt
Director, Brand, VER Marketing
Extension Instr GE, Open Enrollment
Contact
Extension Instr GE, Open Enrollment
- laurenne@ualberta.ca
Courses
EXSM 3915 - Digital Marketing Foundations
Explore key concepts used by marketing professionals to help integrate digital marketing into an overall marketing strategy. Be introduced to digital engagement as a means to define and develop a target audience, create and increase brand awareness, generate leads, and ultimately drive sales and other business objectives. Understand the risks, challenges, and ethical considerations associated with digital marketing as well as current and future digital marketing landscapes.