Noah Castelo, PhD

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law

Contact

Alberta School of Business - Marketing, Business Economics and Law
Email
ncastelo@ualberta.ca
Phone
(780) 492-7337
Address
3-20J Business Building
11203 Saskatchewan Drive NW
Edmonton AB
T6G 2R6

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law
Email
ncastelo@ualberta.ca

Courses

MARK 320 - Consumer Behavior

The study of the factors affecting the consumer decision process. Analysis of consumer behavior models and their application to marketing decision making, with an emphasis on empirical research. Prerequisite: MARK 301. BCom degree credit will not be granted for both MARK 320 and HECOL 320. Not open to students with credit in MARK 422 or CONS 220.

Fall Term 2020