Noah Castelo, PhD

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law


Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law
(780) 492-7337
4-20D Business Building
11203 Saskatchewan Drive NW
Edmonton AB
T6G 2R6


MARK 320 - Consumer Behavior

Explores the psychology behind consumer behavior and its implications for consumers and marketers. Internal factors (e.g., attention and perception, needs and motivation, learning and memory, emotion) and external factors (e.g., social influence, choice architecture) will be considered to gain theoretical and practical insights. This course emphasizes empirical research and considers how the evolving marketing landscape (e.g., digitization, technology) interacts with basic psychological processes. Prerequisite: MARK 301.

Browse more courses taught by Noah Castelo


Cross-cultural differences in humanlike robots

Author(s): Noah Castelo & Miklos Sarvary
Publication Date: 10/9/2022
Publication: International Journal of Social Robotics
External Link:

Conservatism predicts aversion to consequential artificial intelligence

Author(s): Noah Castelo & Adrian Ward
Publication Date: 12/1/2021
Publication: PLoS One
External Link:

Nature promotes self-transcendence and prosocial behavior

Author(s): Noah Castelo, Katherine White, & Miranda Goode
Publication Date: 6/1/2021
Publication: Journal of Environmental Psychology
External Link:

Could a rising robot workforce make humans less prejudiced?

Author(s): Joshua Jackson, Noah Castelo, & Kurt Gray
Publication Date: 11/1/2020
Publication: American Psychologist
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Be careful what you wish for: unintended consequences of increasing reliance on technology

Author(s): Noah Castelo & Donald Lehmann
Publication Date: 12/6/2019
Publication: Journal of Marketing Behavior
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Task-dependent algorithm aversion

Author(s): Noah Castelo, Maarten Bos, & Donald Lehmann
Publication Date: 10/1/2019
Publication: Journal of Marketing Research
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Human or robot? Consumer Responses to Radical Cognitive Enhancement Products

Author(s): Noah Castelo, Bernd Schmitt, & Miklos Sarvary
Publication Date: 5/20/2019
Publication: Journal of the Association for Consumer Research
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