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MARK 468 - E-Commerce and Retailing

Students are introduced to the activities involved in connecting consumers with products and services through a combination of electronic commerce and traditional retail channels, with an emphasis on the integration of the two. Topics include: customer acquisition and retention, assortment selection, layout and design, service management, security, customer retargeting and re-engagement, physical location optimization, shopping behavior, pricing strategy and current trends. The application of marketing planning and analytics for e- commerce and retailing are also examined. Prerequisite: MARK 301.

MARK 725 - Human Judgment And Decision Making

This course will familiarize students with theories of cognitive information processing and affective processes as they relate to consumer judgments and decisions. More specifically, the cognitive component of this course will provide an intensive examination of memory, perception, attitude formation, and behavioural decision theory. The affect component of the course will deal with factors influencing affect formation as well as the impact of affect on attitudes and decision making. Research methods underlying each of these streams of information will be examined. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

MARK 799 - Individual Research

Special studies for advanced students. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

Browse more courses taught by John Pracejus

Pracejus, John W., (2004) "Seven Psychological Mechanisms through which Sponsorship can Influence Consumers" in Sports Marketing and the Psychology of Marketing Communications Lynn R. Kahle and Chris Riley eds., Lawrence Erlbaum Associates, Inc., 175-190

Pracejus, John W., Thomas C. O’Guinn and G. Douglas Olsen(2013) “When White Space Is More than ‘Burning Money’: Economic Signaling Meets Visual Commercial Rhetoric” International Journal of Research in Marketing, 30, 3, 211–218

Olsen, G. Douglas, John W. Pracejus and Thomas C. O’Guinn (2012) “Print Advertising: White space” Journal of Business Research , 65, 855-860

Chowdhury, Rafi M. M. I., G. Douglas Olsen, and John W. Pracejus (2011) “How Many Pictures Should Your Print Ad Have?” Journal of Business Research, 64, 1, 3-6 (Lead Article)

Chowdhury, Rafi M. M. I., G. Douglas Olsen, and John W. Pracejus (2008) “Affective Responses to Images in Print Advertising: Affect Integration in a Simultaneous Presentation Context” Journal of Advertising, 37, 3, 7-18 (Lead Article)

Popkowski Leszczyc, Peter T. L., John W. Pracejus and Michael Shen (2008) “Why More Can be Less: An Inference-Based Explanation for Hyper-Subadditivity in Bundle Valuation” Organizational Behavior and Human Decision Processes 105, 233-246

Pracejus, John W., G. Douglas Olsen and Thomas C. O’Guinn (2006) "How Nothing Became Something: White Space, Rhetoric, History and Meaning” The Journal of Consumer Research. 33, 1, 82-90

Olsen, G. Douglas, and John W. Pracejus (2004) “Integration of Positive and Negative Affective Stimuli” The Journal of Consumer Psychology, 14, 4, 374-384.

Pracejus, John W., G. Douglas Olsen and Norman R. Brown (2004) “On the Prevalence and Impact of Vague Quantifiers in Cause Related Marketing” The Journal of Advertising, 32, 4, 19-28.

Pracejus, John W. and G. Douglas Olsen (2004) “The Role of Brand/Cause Fit in the Effectiveness of Cause-Related Marketing Campaigns” The Journal of Business Research, 57, 6, 635-640.

Olsen, G. Douglas, John W. Pracejus and Norman R. Brown (2003) “When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing” The Journal of Public Policy and Marketing, 22, 2, 170-180.

Pham, Michel Tuan, Joel B. Cohen, John W. Pracejus and G. David Hughes (2001) “Affect-Monitoring and the Primacy of Feelings in Judgment” The Journal of Consumer Research, 28, 2, 167-188 (Lead article)

International Journal of Research in Marketing – Editorial Review Board

Journal of Advertising – ad hoc reviewer

Journal of Business Research – ad hoc reviewer

Journal of Consumer Psychology – ad hoc reviewer

Journal of Consumer Research – ad hoc reviewer

Journal of Marketing – ad hoc reviewer

Journal of Marketing Research– ad hoc reviewer

Journal of Public Policy and Marketing – ad hoc reviewer

Journal of Retailing – ad hoc reviewer