Qiao Liu
Grad Research Asst Fellowship, Alberta School of Business - PhD Office
GTA Principal Instructor, Alberta School of Business - PhD Office
Contact
GTA Principal Instructor, Alberta School of Business - PhD Office
- qiao5@ualberta.ca
Courses
MARK 320 - Consumer Behavior
Explores the psychology behind consumer behavior and its implications for consumers and marketers. Internal factors (e.g., attention and perception, needs and motivation, learning and memory, emotion) and external factors (e.g., social influence, choice architecture) will be considered to gain theoretical and practical insights. This course emphasizes empirical research and considers how the evolving marketing landscape (e.g., digitization, technology) interacts with basic psychological processes. Prerequisite: MARK 301.