Simon Trafford
Contact
University of Alberta
- straffor@ualberta.ca
Courses
EXSM 5513 - eCommerce Sales
Learn how to set up a fully functioning eCommerce store from start to finish. This course will walk you through the most up-to-date methods for creating an online store that is optimized for conversion and built to sell. In addition to setting up your homepage, collection pages, product pages, and sub-pages, we will also cover product photography/video, offer strategy, and copywriting.