Webb Dussome
Contact
Full Executive Professor, Alberta School of Business - Marketing, Business Economics and Law
- wdussome@ualberta.ca
- Phone
- (780) 492-0675
- Address
-
4-21G Business Building
11203 Saskatchewan Drive NWEdmonton ABT6G 2R6
Overview
About
Teaching Interests
- Managing Public, Not-for-Profit Organizations
- Marketing Research
- Principles of Marketing Management
- Product Management and Pricing
Courses
MARK 201 - Introduction to Marketing
Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behaviour, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Pre- or corequisites: ECON 101 or ECON 102 or ECON 204. Students may not receive credit for both MARK 201 and MARK 301.
MARK 502 - Principles of Marketing Management
This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.