Webb Dussome
Full Executive Professor, Alberta School of Business - Marketing, Business Economics and Law
Contact
Full Executive Professor, Alberta School of Business - Marketing, Business Economics and Law
- wdussome@ualberta.ca
- Phone
- (780) 492-0675
- Address
-
4-21G Business Building
11203 Saskatchewan Drive NWEdmonton ABT6G 2R6
Overview
About
Teaching Interests
- Managing Public, Not-for-Profit Organizations
- Marketing Research
- Principles of Marketing Management
- Product Management and Pricing
Courses
MARK 502 - Principles of Marketing Management
This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.