Webb Dussome
Contact
Full Executive Professor, Alberta School of Business - Marketing, Business Economics and Law
- wdussome@ualberta.ca
- Phone
- (780) 492-0675
- Address
-
1-29A Business Building
11203 Saskatchewan Drive NWEdmonton ABT6G 2R6
Overview
About
Teaching Interests
- Managing Public, Not-for-Profit Organizations
- Marketing Research
- Principles of Marketing Management
- Product Management and Pricing
Courses
BUS 303 - Application of Business Concepts
This course will continue building upon the professional, interpersonal, and team-building skills practiced in earlier courses. Collaboration and problem-solving will continue to be honed through case-based work. Aligning your skills and knowledge with broader societal impact issues will be explored to help you think about how business can solve problems. Prerequisite: BUS 222.
MARK 455 - Sustainability and Responsible Marketing
Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 301.
MARK 488 - Selected Topics in Marketing
Normally restricted to third- and fourth- year Business students. Prerequisites: MARK 301 or consent of Department. Additional prerequisites may be required.
MARK 502 - Principles of Marketing Management
This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.
MARK 655 - Sustainability and Responsible Marketing
Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 502.