Webb Dussome

Lecturer, Alberta School of Business - Marketing, Business Economics and Law

Contact

Lecturer, Alberta School of Business - Marketing, Business Economics and Law
Email
webb.dussome@ualberta.ca
Phone
(780) 492-0675
Address
1-29A Business Building
11203 Saskatchewan Drive NW
Edmonton AB
T6G 2R6

Overview

About

Teaching Interests

  • Managing Public, Not-for-Profit Organizations
  • Marketing Research
  • Principles of Marketing Management
  • Product Management and Pricing

Courses

MARK 301 - Introduction to Marketing

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101, ECON 102, and MATH 114 or equivalent.

Fall Term 2020 Fall Term 2021
MARK 312 - Marketing Research

Nature and significance of marketing research. Marketing research methods, investigation and analysis of specific research problems. Prerequisite: MARK 301. Not open to students with credit in MARK 412.

Winter Term 2022
MARK 455 - Sustainability and Responsible Marketing

Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 301.

Fall Term 2020 Winter Term 2021 Fall Term 2021 Winter Term 2022
MARK 472 - Product Management and Pricing

Development, management and pricing of interrelated goods and services. New product development, managing a product portfolio, bundling of goods and services, and tailoring price and product to different segments. Prerequisites: MARK 301 and BUEC 311.

Fall Term 2020 Winter Term 2021 Fall Term 2021 Winter Term 2022
MARK 488 - Selected Topics in Marketing

Normally restricted to third- and fourth- year Business students. Prerequisites: MARK 301 or consent of Department. Additional prerequisites may be required.

Winter Term 2021 Spring Term 2021
MARK 655 - Sustainability and Responsible Marketing

Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 502.

Fall Term 2020 Winter Term 2021 Fall Term 2021 Winter Term 2022
MARK 664 - Product Management and Pricing

Development, management and pricing of interrelated goods and services. New product development, pricing strategies for new products, managing a product portfolio, bundling of goods and services and pricing the bundles, and tailoring price and product to different segments. Prerequisites: MARK 502, and BUEC 502 or 503.

Fall Term 2021
MARK 686 - Selected Topics in Marketing

Topics may vary from year to year. Students should check with the MBA Office for pre/corequisites of specific sections.

Spring Term 2021

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