Yiqi Yang, PhD
Contact
Assistant Teaching Professor and Teaching Support, Faculty of Kinesiology, Sport, and Recreation - Communications & International Relations
- yiqi26@ualberta.ca
Overview
Research
The intent of my research is to directly contribute to the advancement of the discipline of sport management and to help prepare students for entry into its related industries. My work primarily centers on sport consumer behavior, with a particular emphasis on recreational skiing participation and the broader ski tourism industry. I focus on examining the dynamics of leisure sport participation among Chinese and Canadian consumers, paying close attention to the cultural and market differences between these contexts. This line of inquiry has led to the publication of several studies in prominent refereed journals within the field of sport management and recreation.
Teaching
As the saying goes, “Tell me and I forget, teach me and I may remember, involve me and I learn”—a phrase often attributed to Benjamin Franklin. This perspective aligns closely with my philosophy, as I believe that true learning occurs when students are actively engaged in the process. Teaching is always my top priority. At the University of Alberta and through a dual program with Beijing Sport University, I have taught five courses reflect the breadth of sport management, recreation, and tourism, spanning Introduction to Sociology of Sport and Leisure, Advanced Sociology for Sport and Leisure, leadership in Recreation and leisure organizations, Adapted Physical Activity, and Marketing for Recreation, Sport, and Tourism. I integrate real-world case studies, experiential projects, and community partnerships to prepare students for professional challenges while supporting diverse learning needs. I am also committed to mentorship, providing academic and career advising, and cultivating student growth beyond the classroom.
Courses
KRLS 104 - Introduction to Sociology of Sport and Leisure in Canadian Society
This course brings a sociological imagination to the study of sport and leisure with particular reference to Canadian society. Note: Credit will be granted for only one of KRLS 104 or PERLS 104.
KRLS 207 - Adapted Physical Activity and Leisure for Diverse Populations
An introduction to research, theory and practice pertaining to participation in physical activity and leisure by persons with impairments. The course explores the intersection of social influences and personal interests on participation in active lifestyles. Credit will be granted for only one of KRLS 207 or PERLS 207.
RLS 122 - Leadership in Recreation and Leisure Organizations
Introduction to leadership and followership as they apply to recreation and leisure organizations. Emphasis is on practical skills including oral and written communication, group dynamics, conflict management, organizational ethics and politics, progressional careers, and other topics as relevant.
Featured Publications
Yiqi Yang, Eric MacIntosh
Managing Sport and Leisure. 2025 October; 10.1080/23750472.2025.2561978
Yiqi Yang, Eric Macintosh, Xiaoyan Xing
International Journal of Sports Marketing and Sponsorship. 2024 August; 10.1108/IJSMS-10-2023-0218
Yiqi Yang, Erika Gray, Keita Kinoshita, Eric MacIntosh
Journal of Intercollegiate Sport. 2024 February; 10.17161/jis.v17i1.19739
View additional publications