Ameet Khabra

EXSM 3916 - Organic Digital Marketing Tactics

Learn how to leverage current organic digital marketing tactics and best practices to begin building an audience and capturing sales for your organization without spending money on media. This course will introduce you to the principles of search engine optimization (SEO), local citation management, reputation management, social media outreach, and email marketing, and will help you understand which tactics to choose and when.

EXSM 3917 - Paid Digital Marketing Tactics

Learn how to leverage current paid digital marketing tactics and best practices to expand your reach and ultimately increase ROI for your organization. This course will introduce you to the principles of paid tactics such as paid social, paid search, display, remarketing, and video advertising. Learn when to use paid tactics, how to create and manage a paid digital marketing budget, how to grow your conversion rate, and how to benchmark your expenses and budget performance.

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