EXSM 3917 - Paid Digital Marketing Tactics

21 units

Online and Continuing Education

Learn how to leverage current paid digital marketing tactics and best practices to expand your reach and ultimately increase ROI for your organization. This course will introduce you to the principles of paid tactics such as paid social, paid search, display, remarketing, and video advertising. Learn when to use paid tactics, how to create and manage a paid digital marketing budget, how to grow your conversion rate, and how to benchmark your expenses and budget performance.

Additional course information for this Faculty of Extension course and instruction to registration can be found here:
Learn More & Register