Dan Mason, PhD

Professor, Faculty of Kinesiology, Sport, and Recreation - Academic Programs


Professor, Faculty of Kinesiology, Sport, and Recreation - Academic Programs
(780) 492-6822
2-130N South Academic Building
11328 - 89 Ave NW
Edmonton AB
T6G 2J7



PhD (Physical Education), University of Alberta, 1999
MA (Human Kinetics), University of British Columbia, 1994
BPE (Sport and Leisure Management) University of British Columbia, 1992


• Lecturer at the University of British Columbia while completing PhD

• Assistant Professor at the University of Maryland, College Park, 1998-2002

• Consulted with City of Edmonton and other North American cities on arena development projects

• Worked with prospective Major League sports team ownership groups


Dr. Mason’s research focuses on sports leagues and franchises, cities, events, and infrastructure development. He has used several different theoretical approaches to underpin his research, including Urban Regime Theory, Stakeholder Theory, Agency Theory, the Resource Based View of the Firm, Status, Media Framing, and Contingent Valuation Method.

Selected Grants:

Mason, D.S. (2015-19). "The Good", "The Bad", and "The Ugly"? Sports facilities, status, and quality of life in entrepreneurial cities. Social Sciences and Humanities Research Council (SSHRC) Insight Grant ($187,700).

Misener, L., & Mason, D.S. (2010-2011). Olympic/Paralympic hosting strategies and community development. Social Sciences and Humanities Research Council (SSHRC) Standard Research Grant ($51,320), #410-2010-0438.

Humphreys, B.R., Mason, D.S., Johnson, B.K., & Whitehead, J.C. (2009-2012). (Co-applicant). Understanding the value of medal success at the 2010 Winter Olympic Games. Social Sciences and Humanities Research Council (SSHRC) Standard Research Grant ($123,760). # 410-2009-0920.

Mason, D.S. (2007-10). New arena projects in Canadian cities: Exploring competition, growth, and development. Social Sciences and Humanities Research Council (SSHRC) Standard Research Grant ($126,964). #410-2007-0150.

Mason, D.S., Walker, G.J., Johnson, B.K., & Whitehead, J.C. (Co-principal Investigator) (2006-08). The Alberta Lottery Fund and funding amateur arts, sports, recreation, and professional sports: A study of public awareness and willingness to support. Albert Gaming Research Institute (AGRI) ($148,325).

Mason, D.S. (2004-07). Leveraging sports franchises and sporting events in entrepreneurial cities. Social Sciences and Humanities Research Council (SSHRC) Standard Research Grant ($171,441). #410-2004-0220.

Mason, D.S., Reade, I.L., Smith, G.J., & Thibault, L.T. (2004-05). (Co-principal Investigator). An exploratory study of the influence of gaming revenue on Alberta amateur sport organizations. Alberta Gaming Research Institute (AGRI) ($81,799). 

Selected Publications:

Sant, S.-L. & Mason, D.S. (in press). Legitimating public investment in sport and entertainment facilities: An examination of rhetorical strategies in smaller cities. European Sport Management Quarterly.

Chen, C., Mason, D.S., & Misener, L. (in press). Exploring media coverage of the 2017 World Indigenous Nations Games and North American Indigenous Games: A critical discourse analysis. Event Management 

Xue, H., Mason, D.S., Humphreys, B.R., Johnson, B.K., & Whitehead, J.C. (in press). Framing the Olympic elite athlete funding issue: A case study of Canadian newspaper coverage. Communication & Sport.

Chen, C., & Mason, D.S. (2018) A Postcolonial reading of representations of non-Western leadership in sport management studies. Journal of Sport Management, 32(2), 150-169. 

Mason, D.S. Misener, L., & Sant, S.-L. (2018) Leveraging sport and entertainment facilities in small-to-mid-sized cities. Marketing Intelligence & Planning, 36(2), 154-167. 

Humphreys, B.R., Johnson, B.K., Mason, D.S., & Whitehead, J.C. (2018). Estimating the value of medal success at the 2010 Winter Olympic Games. Journal of Sports Economics, 19(3), 398-416.

Wicker, P. Whitehead, J.C., Johnson, B.K, & Mason, D.S. (2017) The effect of sporting success and management failure on attendance demand in the Bundesliga: A revealed and stated preference travel cost approach. Applied Economics, 49, 5287-5295.

Wicker, P., Whitehead, J.C. & Mason, D.S. & Johnson, B.K. (2017). Support for hosting the Olympic Summer Games in Germany: The CVM approach. Urban Studies, 54(15), 3597-3614. 

Reid, P.A., & Mason, D.S. (2017). Sport signifiers and symbols: An ideographic analysis of the 1990 Women’s World Ice Hockey Championship. Managing Sport and Leisure, 22(5), 374-389.

Xue, H.& Mason, D.S. (2017). Sporting events, urban regimes, and community development: A case study of Nanjing, China. Managing Sport and Leisure, 22(4), 325-341.

Xue, H., & Mason, D.S. (2017). Stakeholder Influence Strategies in China: The Case of Beijing’s Mastercard Center. International Journal of Sports Marketing and Sponsorship, 18, 400-417.

Mason, D.S., Sant, S-L. & Soebbing, B. (2017). The peculiar economics of sports team ownership: Pursuing urban development in North American cities. Sport, Business, Management: an International Journal, 7, 358-374.

Xue, H., & Mason, D.S. (2016). Framing foreignness: The case of NBA China. Asia Pacific Journal of Sport and Social Sciences, 5, 215-243. 

Mason, D.S. (2016). Sports facilities, urban infrastructure, and quality of life: Rationalizing arena-anchored development in North American cities. Sport and Entertainment Review, 2, 63-69 (Invited).

Wicker, P., Johnson, B.K., Whitehead, J.C. & Mason, D.S. (2016). Willingness to pay for success of German Football Bundesliga teams. Contemporary Economic Policy, 34, 446-462. 

Carey, K.M., & Mason, D.S. (2016). Damage control: media framing of sport event crises and the response strategies of organizers. Event Management, 20, 119-133.

Soebbing, B.P., Humphreys, B.R., & Mason, D.S. (2016). Novelty effects and sports facilities in smaller cities: Evidence from Canadian hockey arenas. Urban Studies, 53,1674-1690.

Mason, D.S., Washington, M., & Buist, E.A.N. (2015). Signaling status through stadiums: The discourses of comparison within a hierarchy. Journal of Sport Management, 29, 539-554.

Sant, S-L., & Mason, D.S. (2015). Framing event legacy in a prospective host city: Managing Vancouver’s Olympic bid. Journal of Sport Management, 29, 42-56.

Reid, P.A., & Mason, D.S. (2015). ‘Women can’t skate that fast and shoot that hard!’ The first Women’s World Ice Hockey Championship, 1990. International Journal of the History of Sport 32, 1678-1696.

Carey, K.M., & Mason, D.S. (2014).Building consent: Community networks and recreation, sports, and cultural facility development in a Canadian city. Managing Leisure, 19, 105-120. 

Sant, S.-L., Mason, D.S, & Hinch, T.D. (2013). Conceptualizing Olympic tourism legacy: Destination marketing organizations and Vancouver 2010. Journal of Sport & Tourism, 18, 287-312. 

Sant, S.-L., Carey, K.M., & Mason, D.S. (2013). Finding a voice: Media framing and the hosting of major sporting events. Qualitative Research in Sport, Exercise & Health, 5, 398-418. 

Mason, D.S., & Buist, E.A.N. (2013). “Domed to fail”? Diverging stakeholder interests in a stadium referenda. Journal of Urban History, 39, 1146-1162.

Soebbing, B.P., Humphreys, B.R., & Mason, D.S. (2013). Exploring incentives to lose in professional team sports: Do conference games matter? International Journal of Sport Finance, 8, 192-207. 

Whitehead, J.C., Johnson, B.K, Mason, D.S., & Walker, G.J. (2013). Using revealed and stated preference data to estimate the demand and consumption benefits of sporting events: An application to NHL game trips. Economic Inquiry, 51, 1012-1025. 

Mason, D.S. (2012). Sports facilities and urban development: An introduction. City, Culture & Society, 3, 165-168 (invited).

Johnson, B.K., Whitehead, J.C., Mason, D.S., & Walker, G.J. (2012). Willingness to pay for downtown public goods generated by large, sports-anchored development projects: The CVM approach. City, Culture & Society, 3, 201-208.

Xue, H., & Mason, D.S. (2011). The changing stakeholder map of Formula One Grand Prix in Shanghai. European Sport Management Quarterly, 11, 371-395. 

Carey, M., Mason, D.S., & Misener, L. (2011). Social responsibility and the competitive bid process for major sporting events. Journal of Sport and Social Issues, 35,246-263. (B)

Misener, L., & Mason, D.S. (2010). Towards a community centred approach to corporate community involvement in the sporting events agenda. Journal of Management and Organization, 16, 494-513.

Buist, A.N., & Mason, D.S. (2010). Newspaper framing and stadium subsidization. American Behavioral Scientist, 53, 1492-1510. 

Edwards, J.R., Mason, D.S., & Washington, M. (2009). Institutional mechanisms, government funding, and provincial sport organizations. International Journal of Sport Management & Marketing, 6, 128-149.

Misener, L., & Mason, D.S. (2009). Fostering community development through sporting events strategies: An examination of urban regime perceptions. Journal of Sport Management, 23, 770-794.

Soebbing, B.P. & Mason, D.S. (2009). Managing legitimacy and uncertainty in The professional team sport: The NBA’s draft lottery. Team Performance Management, 15, 141-157. 

Walker, G.J., Mason, D.S., Whitehead, J.C., & Johnson, B. (2008). The end doesn’t always justify the means: Public support for funding amateur sports and recreation using Alberta Lottery Fund monies. World Leisure Journal, 50, 285-294.

Mason, D.S., & Duquette, G.H. (2008). Exploring the relationship between local hockey franchises and tourism development. Tourism Management, 29, 1157-1165.

Misener, L. & Mason, D.S. (2008). Urban regimes and the sporting events agenda: A cross-national comparison of civic development strategies. Journal of Sport Management, 22, 603-627.

Duquette, G.H., & Mason, D.S. (2008). Urban regimes and sport in North American cities: Seeking status through franchises, events, and facilities. International Journal of Sport Management and Marketing, 3(3), 221-241. 

Mason, D.S., & Foster, W.M. (2007). Putting Moneyball on ice? International Journal of Sport Finance, 2(4), 206-213 (invited). 

Johnson, B.K, Whitehead, J.C., Mason, D.S., & Walker, G.J. (2007). Willingness to pay for amateur sports and recreation programs. Contemporary Economic Policy, 25, 553-564. 

Friedman, M.T., & Mason, D.S. (2007). (Re)building a brand in the minor leagues: The Nashville Ice Flyers, 1997-98. Sport Marketing Quarterly, 16, 174-182.

Mason, D.S., Buist, E.A., Edwards, J.E., & Duquette, G.H. (2007). The stadium game in Canadian communities. International Journal of Sport Finance, 2(2), 94-107. 

Mason, D.S. (2006). Moneyball as a supervening necessity for the adoption of player tracking technology in professional hockey. International Journal of Sports Marketing and Sponsorship, 8(1), 47-61. 

Mason, D.S. (2006). Addressing the small market problem for Canadian NHL franchises: On-site gaming as a new revenue stream. International Journal of Sport Finance, 1, 227-238 (invited). 

Misener, L. & Mason, D.S. (2006). Developing local citizenship through sporting events: Balancing community involvement and tourism development. Current Issues in Tourism, 9, 384-398.

Mason, D.S., Thibault, L., & Misener, L. (2006). An agency theory perspective on corruption in sport: The case of the International Olympic Committee. Journal of Sport Management, 20, 52-73. 

Misener, L., & Mason, D.S. (2006). Creating community networks: Can sporting events offer meaningful sources of social capital? Managing Leisure, 11, 39-56.

Mason, D.S., Duquette, G.H., & Scherer, J. (2005). Heritage, sport tourism and Canadian junior hockey: Nostalgia for social experience or sport place? Journal of Sport Tourism, 10, 253-271. 

Mason, D.S. & Duquette, G.H. (2005). Globalization and the evolving player-agent relationship in professional sport. International Journal of Sport Management and Marketing, 1, 93-109. 

Vizcaino, S.A., Mason, D.S. & McDaniel, S.R. (2005). Online auctions of sports trading cards: Does information asymmetry affect final bid prices? International Journal of Sport Management, 6, 99-121.

Friedman, M.T., & Mason, D.S. (2005). Stakeholder management and the public subsidization of Nashville’s coliseum. Journal of Urban Affairs, 27, 93-118.

Mason, D.S. & Slack, T. (2005). Agency theory and the study of sport organizations. Sport in Society, 8, 48-64.

Mason, D.S., & Duquette, G.H. (2004) Newspaper coverage of early professional ice hockey: The discourses of class and control. Media History, 10, 157-173.

Friedman, M.T., Parent, M.M., & Mason, D.S. (2004). Building a framework for issues management in sport through stakeholder theory. European Sport Management Quarterly, 4, 170-190. 

Friedman, M.T., & Mason, D.S. (2004). A stakeholder approach to analyzing economic development decision making: Public subsidies for professional sport facilities. Economic Development Quarterly, 18, 236-254.

Duquette, G.H., & Mason, D.S. (2004). Finding a home market: Franchise ownership in the Canadian Hockey League. Sport Management Review, 7, 79-102. 

Elliott, S.A., & Mason, D.S. (2003). Emerging legal issues in the sports industry: Are trading cards a form of gambling? Journal of Legal Aspects of Sport, 13, 101-120. 

Mauws, M.K., Mason, D.S., & Foster, W.M. (2003). Thinking strategically about professional sports. European Sport Management Quarterly, 3, 145-164. 

Mason, D.S. & Slack, T. (2003). Understanding principal-agent relationships: Evidence from professional hockey. Journal of Sport Management, 17, 38-62. 

Mason, D.S. (2002). “Get the puck outta here!” Media transnationalism and Canadian identity. Journal of Sport and Social Issues, 25, 140-167. 

Friedman, M.T. & Mason, D.S. (2001). “Horse trading” and consensus building: Nashville, Tennessee and the relocation of the Houston Oilers. Journal of Sport History, 28, 271-291.

Mason, D.S. & Slack, T. (2001b). Industry factors and the changing dynamics of the player-agent relationship in professional hockey. Sport Management Review, 4, 165-191. 

Mason, D.S. & Slack. T. (2001a). Evaluating monitoring mechanisms as a solution to opportunism by professional hockey agents. Journal of Sport Management, 15, 107-134.   

Elliott, S.A. & Mason, D.S. (2001). Gender equity in intercollegiate athletics: An alternative model to achieving Title IX compliance. Journal of Legal Aspects of Sport, 11, 1-24. 

McDaniel, S.R. & Mason, D.S. (1999). An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events. Journal of Services Marketing, 13, 481-499. 

Mason, D.S. (1999). What is the sports product and who buys it? The marketing of professional sports leagues. European Journal of Marketing, 33, 402-418.

Mason, D.S. (1998). The International Hockey League and the professionalization of ice hockey, 1904-1907. Journal of Sport History, 25, 1-17. 

Legg, D. & Mason, D.S. (1998). Autonomic dysreflexia in wheelchair sport: A new game in the legal arena? Marquette Sports Law Journal, 8, 225-262.

Mason, D.S. & Slack, T. (1997). Appropriate opportunism or bad business practice? Stakeholder theory, ethics, and the franchise relocation issue. Marquette Sports Law Journal, 7, 399-426.

Mason, D.S. (1997b). Revenue sharing and agency problems in professional team sport: The case of the National Football League. Journal of Sport Management, 11, 203-222. 

Mason, D.S. (1997a). Professional sports facilities in developing urban communities: Vancouver’s Recreation Park, 1905-1912. Urban History Review/Revue d’histoire urbaine, 26, 43-51.

Mason, D. & Schrodt, B. (1996). Hockey’s first professional team: The Portage Lakes Hockey Club of Houghton, Michigan. Sport History Review, 27, 49-71.


KRLS 105 Introduction to the Management of Sport, Recreation and Physical Activity Programs
KRLS 350 Advanced Analysis of Sport and Leisure Organizations
KRLS 411 The Business of Hockey
KRLS 550 Sport and Leisure Organizations and the Public Sector


KRLS 105 - Introduction to the Management of Sport, Physical Activity and Recreation Programs

Provides students with an introduction to the management concepts required to successfully administer a sport, recreation or physical activity. Credit will be granted for only one of KRLS 105 or PERLS 105.

KRLS 411 - The Business of Hockey

This course explores strategic, economic, and cultural issues related to the business of hockey - with a specific focus on the National Hockey League. Students will develop a critical understanding of the hockey industry and its stakeholders. Prerequisite: Students should be in the third or fourth year of their degree program. Credit will be granted for only one of KRLS 411 or PERLS 411.

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