Amirreza Faghihinia

About

I am a fifth-year PhD candidate in Marketing. I am passionate about studying how people talk about their consumption experiences with others in everyday conversations. I am also interested in circumstances that make people less or more likely to post their consumption experiences online. I use controlled experiments and secondary data to put my hypotheses to test.

MARK 432 - Digital Marketing

This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.

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