MARK 432 - Digital Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.

Fall Term 2022

Lectures

Section Capacity Dates + Times Instructor(s)
LECTURE A01
(33917)
44
2022-09-01 - 2022-12-08
TH 11:00 - 12:20 (HC 2-11)
Primary Instructor: Onita Blankenfeldt
LECTURE A02
(33918)
44
2022-09-01 - 2022-12-08
TH 14:00 - 15:20 (HC 2-11)
Primary Instructor: Onita Blankenfeldt

Winter Term 2023

Lectures

Section Capacity Dates + Times Instructor(s)
LECTURE B01
(42516)
45
2023-01-05 - 2023-04-12
MWF 13:00 - 13:50 (BUS 2-09)
Primary Instructor: Onita Blankenfeldt
LECTURE B02
(49350)
30
2023-01-05 - 2023-04-12
TH 09:30 - 10:50 (BUS 3-06)
Primary Instructor: Katie Lafreniere