This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.
| Section | Capacity | Class times | Login to view Instructor(s) and Location |
|---|---|---|---|
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LECTURE A01
(52992) |
45 |
2025-09-02 - 2025-12-08 (TR)
11:00 - 12:20
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LECTURE A02
(55640) |
45 |
2025-09-02 - 2025-12-08 (MWF)
12:00 - 12:50
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| Section | Capacity | Class times | Login to view Instructor(s) and Location |
|---|---|---|---|
|
LECTURE B01
(81475) |
45 |
2026-01-05 - 2026-04-10 (MWF)
13:00 - 13:50
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LECTURE B02
(85264) |
45 |
2026-01-05 - 2026-04-10 (TR)
09:30 - 10:50
|
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LECTURE B03
(85745) |
45 |
2026-01-05 - 2026-04-10 (TR)
12:30 - 13:50
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