MARK 432 - Digital Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.

Fall Term 2024

Lectures

Section Capacity Class times
LECTURE A01
(49204)
45
2024-09-03 - 2024-12-09 (TR)
11:00 - 12:20
LECTURE A02
(49205)
45
2024-09-03 - 2024-12-09 (TR)
14:00 - 15:20
LECTURE A03
(52600)
45
2024-09-03 - 2024-12-09 (MWF)
12:00 - 12:50

Winter Term 2025

Lectures

Section Capacity Class times
LECTURE B01
(71666)
45
2025-01-06 - 2025-04-09 (MWF)
13:00 - 13:50
LECTURE B02
(75834)
45
2025-01-06 - 2025-04-09 (TR)
09:30 - 10:50
LECTURE B03
(76761)
45
2025-01-06 - 2025-04-09 (TR)
12:30 - 13:50