MARK 432 - Marketing Communications

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Students study basic concepts of interpersonal and mass communications. An emphasis on integrated marketing communications (IMC) which consist of advertising, personal selling, sales promotion, direct marketing, and public relations. A focus on integrating the elements which make up an IMC plan, resulting in a coherent communications strategy. Consumer motivation and the measurement of communication effectiveness are also examined. Prerequisite: MARK 301.

Fall Term 2021

Lectures

LECTURE A1 (48830)
Capacity: 46
2021-09-01 - 2021-12-07
TH 11:00 - 12:20 (TBD)

Primary Instructor: Onita Blankenfeldt
LECTURE A2 (48832)
Capacity: 46
2021-09-01 - 2021-12-07
TH 14:00 - 15:20 (TBD)

Primary Instructor: Onita Blankenfeldt

Winter Term 2022

Lectures

LECTURE B1 (67522)
Capacity: 46
2022-01-05 - 2022-04-08
MWF 13:00 - 13:50 (TBD)

Primary Instructor: Onita Blankenfeldt