This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.
| Section | Capacity | Dates + Times | Instructor(s) |
|---|---|---|---|
|
LECTURE A01
(83541) |
45 |
2023-09-05 - 2023-12-08
TH 11:00 - 12:20 (BUS 2-05)
|
|
|
LECTURE A02
(83542) |
45 |
2023-09-05 - 2023-12-08
TH 14:00 - 15:20 (BUS B-05)
|
|
|
LECTURE A03
(88623) |
45 |
2023-09-05 - 2023-12-08
MWF 12:00 - 12:50 (HC 2-11)
|
|
| Section | Capacity | Dates + Times | Instructor(s) |
|---|---|---|---|
|
LECTURE B01
(11914) |
45 |
2024-01-08 - 2024-04-12
MWF 13:00 - 13:50 (BUS B-09)
|
|
|
LECTURE B02
(17260) |
45 |
2024-01-08 - 2024-04-12
TH 09:30 - 10:50 (BUS 1-05)
|
|
|
LECTURE B03
(18601) |
45 |
2024-01-08 - 2024-04-12
TH 12:30 - 13:50 (T B-96)
|
|