This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.
| Section | Capacity | Class times | Login to view Locations |
|---|---|---|---|
| 45 |
2026-09-01 - 2026-12-08 (TR)
11:00 - 12:20
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Primary Instructor: Katie Lafreniere
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| 45 |
2026-09-01 - 2026-12-08 (TR)
12:30 - 13:50
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Primary Instructor: Katie Lafreniere
|
|
| 45 |
2026-09-01 - 2026-12-08 (MWF)
12:00 - 12:50
|
Primary Instructor: Utku Akkoc
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| Section | Capacity | Class times | Login to view Locations |
|---|---|---|---|
|
LECTURE B01
(82673) |
45 |
2027-01-04 - 2027-04-09 (MWF)
13:00 - 13:50
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Primary Instructor: Amirreza Faghihinia
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LECTURE B02
(79229) |
45 |
2027-01-04 - 2027-04-09 (TR)
09:30 - 10:50
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Primary Instructor: Katie Mehr
|
|
LECTURE B03
(79572) |
45 |
2027-01-04 - 2027-04-09 (TR)
12:30 - 13:50
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Primary Instructor: Katie Mehr
|