Gerald Haeubl

Professor & Banister Chair, Alberta School of Business - Marketing, Business Economics and Law
Ronald K. Banister Chair in Business & Professor of Marketing

Contact

Professor & Banister Chair, Alberta School of Business - Marketing, Business Economics and Law
Email
gerald.haeubl@ualberta.ca
Phone
(780) 492-6886
Address
3-30K Business Building
11203 Saskatchewan Drive NW
Edmonton AB
T6G 2R6

Ronald K. Banister Chair in Business & Professor of Marketing
Email
gerald.haeubl@ualberta.ca

Overview

Research

Research Interests

  • Consumer Decision Making 
  • Dynamics of Preference and Choice 
  • Hedonic Experience
  • Construction of Preference and Value 
  • Search Behavior
  • Choice Architecture
  • Decision Assistance for Consumers
  • Motivation 
  • Self-Control
  • Gamification of Consumer-Firm Interaction
  • Personalized Customer Interfaces
  • Bidding Behavior in Auctions


Selected Publications 


Teaching
  • Experimental Methods for Behavioral Science
  • Consumer Behavior

Courses

BUS 715 - Experimental Methods for Behavioural Science

The objective of this course is to provide students with an understanding of the essential principles and techniques for conducting scientific experiments on human behavior. It is tailored for individuals with an interest in doing research using experimental methods in areas such as psychology, judgment and decision making, consumer behavior, behavioral economics and finance, organizational behavior, and human performance. Classes are conducted in an interactive seminar format, with extensive discussion of concrete examples, challenges, and solutions. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Associate Dean for the Business PhD Program also required for non-PhD students.

Winter Term 2021 Winter Term 2022
MARK 799 - Individual Research

Special studies for advanced students. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

Fall Term 2020 Fall Term 2021

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