Gerald Haeubl

Ronald K. Banister Chair in Business & Professor of Marketing

Contact

Ronald K. Banister Chair in Business & Professor of Marketing
Email
ghaeubl@ualberta.ca

Overview

Research


Gerald Häubl - Research Interests

  • Psychology of Consumer Decision Making 
  • Dynamics of Preference and Choice 
  • Hedonic Experience
  • Construction of Preference and Value 
  • Search Behavior
  • Choice Architecture
  • Decision Assistance for Consumers
  • Motivation 
  • Self-Control
  • Consumer-Firm Interaction
  • Personalized Customer Interfaces
  • Bidding Behavior in Auctions


Gerald Häubl - Selected Publications 


Teaching

  • Experimental Methods for Behavioral Science
  • Consumer Behavior

Courses

BUS 715 - Experimental Methods for Behavioural Science

The objective of this course is to provide students with an understanding of the essential principles and techniques for conducting scientific experiments on human behavior. It is tailored for individuals with an interest in doing research using experimental methods in areas such as psychology, judgment and decision making, consumer behavior, behavioral economics and finance, organizational behavior, and human performance. Classes are conducted in an interactive seminar format, with extensive discussion of concrete examples, challenges, and solutions. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Associate Dean for the Business PhD Program also required for non-PhD students.


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