Gerald Haeubl

Professor & Banister Chair, Alberta School of Business - Marketing, Business Economics and Law
Ronald K. Banister Chair in Business & Professor of Marketing

Contact

Professor & Banister Chair, Alberta School of Business - Marketing, Business Economics and Law
Email
gerald.haeubl@ualberta.ca
Phone
(780) 492-6886
Address
3-30K Business Building
11203 Saskatchewan Drive NW
EdmontonAB
T6G 2R6

Ronald K. Banister Chair in Business & Professor of Marketing
Email
gerald.haeubl@ualberta.ca

Overview

Research

Research Interests

  • Consumer Decision Making 
  • Dynamics of Preference and Choice 
  • Hedonic Experience
  • Construction of Preference and Value 
  • Search Behavior
  • Choice Architecture
  • Decision Assistance for Consumers
  • Motivation 
  • Self-Control
  • Consumer-Firm Interaction
  • Personalized Customer Interfaces
  • Bidding Behavior in Auctions


Selected Publications 


Teaching

  • Experimental Methods for Behavioral Science
  • Consumer Behavior