Gerald Haeubl

Professor & Banister Chair, Alberta School of Business - Marketing, Business Economics and Law
Ronald K. Banister Chair in Business & Professor of Marketing

Fall Term 2021 (1770)

MARK 799 - Individual Research

★ 3 (fi 6)(EITHER, 3-0-0)

Special studies for advanced students. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.

LECTURE A8 (58281)

MARK 720 - Consumer Behaviour

★ 3 (fi 6)(EITHER, 3-0-0)

This course exposes students to various theoretical and substantive areas of consumer research. The overall objective of the course is for students to develop a depth of understanding that will enable them to identify interesting, novel research questions concerning consumption-related phenomena, thus establishing a foundation of conducting rigorous research in the domain of consumer behavior. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of Business PhD Program Director is also required for non-PhD students.

LECTURE X01 (57391)
2021-09-01 - 2021-12-07
M 18:00 - 21:00 (HC 2-17)

Winter Term 2022 (1780)

BUS 715 - Experimental Methods for Behavioural Science

★ 3 (fi 6)(EITHER, 3-0-0)

The objective of this course is to provide students with an understanding of the essential principles and techniques for conducting scientific experiments on human behavior. It is tailored for individuals with an interest in doing research using experimental methods in areas such as psychology, judgment and decision making, consumer behavior, behavioral economics and finance, organizational behavior, and human performance. Classes are conducted in an interactive seminar format, with extensive discussion of concrete examples, challenges, and solutions. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Associate Dean for the Business PhD Program also required for non-PhD students.

LECTURE B1 (60478)