Katie Lafreniere, PhD

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law

Pronouns: She, her, hers

Contact

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law
Email
klafreni@ualberta.ca
Phone
(780) 492-0348
Address
4-21C Business Building
11203 Saskatchewan Drive NW
Edmonton AB
T6G 2R6

Overview

Area of Study / Keywords

Marketing Consumer Behavior Taboos Language Social Problems

Courses

MARK 432 - Digital Marketing

This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.


MARK 799 - Individual Research

Special studies for advanced students. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.


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