Arjang Nikbakht

Grad Research Asst Fellowship, Alberta School of Business - PhD Office
Grad Teaching Assistantship, Faculty of Engineering - Undergrad Program

Contact

Grad Research Asst Fellowship, Alberta School of Business - PhD Office
Email
nikbakht@ualberta.ca

Grad Teaching Assistantship, Faculty of Engineering - Undergrad Program
Email
nikbakht@ualberta.ca

Courses

MARK 452 - Strategic Marketing

The objective of this course is to provide students with the analytic, planning, and communication skills to be successful marketing managers. The focus is on practical marketing planning, along with the development and implementation of marketing strategies. Course activities may include the use of marketing simulation games, case analyses, field research projects, secondary research and in-depth discussion of current literatures. The course focuses on the integration of all the conceptual areas in marketing. Prerequisite: MARK 301. Restricted to third year students who have completed MARK 312 or MARK 320, or to fourth year students.


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