MARK 468 - Retailing and Channel Management

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Students are introduced to the activities involved in retailing goods and services to consumers and to the elements that make up effective distribution channels. Retailing topics include the evolution of retailing, store location, store image, shopping behavior, retail marketing strategies and current trends in retailing management. Channel management topics include: channel structure, designing the marketing channel, channel relationships and responsibilities, selecting channel members, and physical distribution and transportation. Effective channel management, the application of marketing planning, and analysis of retailing and channel management are also examined Prerequisite: MARK 301.

Winter Term 2021

Lectures

LECTURE B1 (90794)
2021-01-11 - 2021-04-16
MWF 11:00 - 11:50 (TBD)

Primary Instructor: John Pracejus

Fall Term 2021

Lectures

LECTURE A1 (40910)
2021-09-01 - 2021-12-07
MWF 09:00 - 09:50 (TBD)

Primary Instructor: Paul Messinger
LECTURE A2 (41016)
2021-09-01 - 2021-12-07
MWF 10:00 - 10:50 (TBD)

Primary Instructor: Paul Messinger

Winter Term 2022

Lectures

LECTURE B1 (67482)
2022-01-05 - 2022-04-08
MWF 11:00 - 11:50 (TBD)

Primary Instructor: John Pracejus
LECTURE B2 (75741)
2022-01-05 - 2022-04-08
MWF 13:00 - 13:50 (TBD)

Primary Instructor: John Pracejus