Students are introduced to the activities involved in connecting consumers with products and services through a combination of electronic commerce and traditional retail channels, with an emphasis on the integration of the two. Topics include: customer acquisition and retention, assortment selection, layout and design, service management, security, customer retargeting and re-engagement, physical location optimization, shopping behavior, pricing strategy and current trends. The application of marketing planning and analytics for e- commerce and retailing are also examined. Prerequisite: MARK 301.
Section | Capacity | Class times | Instructor(s) |
---|---|---|---|
39 |
2024-01-08 - 2024-04-12 (MWF)
11:00 - 11:50
BUS 3-10
|
Primary Instructor: John Pracejus
|
|
39 |
2024-01-08 - 2024-04-12 (MWF)
13:00 - 13:50
BUS B-05
|
Primary Instructor: John Pracejus
|
Section | Capacity | Class times | Instructor(s) |
---|---|---|---|
LECTURE A01
(46312) |
39 |
2024-09-03 - 2024-12-09 (MWF)
09:00 - 09:50
T 2-99
|
|
LECTURE A02
(46334) |
39 |
2024-09-03 - 2024-12-09 (MWF)
10:00 - 10:50
T 2-99
|
|
Section | Capacity | Class times | Instructor(s) |
---|---|---|---|
LECTURE B01
(71653) |
39 |
2025-01-06 - 2025-04-09 (MWF)
11:00 - 11:50
BUS 3-10
|
|
LECTURE B02
(74686) |
39 |
2025-01-06 - 2025-04-09 (MWF)
13:00 - 13:50
BUS B-05
|
|