MARK 468 - E-Commerce and Retailing

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Students are introduced to the activities involved in connecting consumers with products and services through a combination of electronic commerce and traditional retail channels, with an emphasis on the integration of the two. Topics include: customer acquisition and retention, assortment selection, layout and design, service management, security, customer retargeting and re-engagement, physical location optimization, shopping behavior, pricing strategy and current trends. The application of marketing planning and analytics for e- commerce and retailing are also examined. Prerequisite: MARK 301.

Fall Term 2022

Lectures

Section Capacity Dates + Times Instructor(s)
LECTURE A01
(30368)
39
2022-09-01 - 2022-12-08
MWF 09:00 - 09:50 (BUS 3-10)
LECTURE A02
(30405)
39
2022-09-01 - 2022-12-08
MWF 10:00 - 10:50 (BUS 3-06)

Winter Term 2023

Lectures

Section Capacity Dates + Times Instructor(s)
LECTURE B01
(42499)
23
2023-01-05 - 2023-04-12
MWF 11:00 - 11:50 (BUS 1-10)
LECTURE B02
(46257)
24
2023-01-05 - 2023-04-12
MWF 13:00 - 13:50 (BUS B-09)