D'Arcy Vane
ATS Assistant Lecturer, Alberta School of Business - Marketing, Business Economics and Law
Contact
ATS Assistant Lecturer, Alberta School of Business - Marketing, Business Economics and Law
- vane@ualberta.ca
Courses
MARK 466 - Service Marketing
Students are introduced to the important differences between marketing tangible products and marketing services. The unique nature of services is examined and the importance of service quality to both consumer and business to business customers, is emphasized. The marketing mix variables are discussed from the service perspective. Designing a marketing mix for service, not-for-profit and government institutions poses interesting and formidable challenges which are dealt with in terms of marketing planning, implementation and control. Trade barriers to the global marketing of services, together with other global service issues are also given attention. Prerequisite: MARK 301.