MARK 466 - Service Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Students are introduced to the important differences between marketing tangible products and marketing services. The unique nature of services is examined and the importance of service quality to both consumer and business to business customers, is emphasized. The marketing mix variables are discussed from the service perspective. Designing a marketing mix for service, not-for-profit and government institutions poses interesting and formidable challenges which are dealt with in terms of marketing planning, implementation and control. Trade barriers to the global marketing of services, together with other global service issues are also given attention. Prerequisite: MARK 301.

Winter Term 2021

Lectures

LECTURE B1 (90824) REMOTE
Capacity: 50
2021-01-11 - 2021-04-16
TH 15:30 - 16:50 (TBD)

Primary Instructor: Sharon Bell

Winter Term 2022

Lectures

LECTURE B1 (67512)
Capacity: 50
2022-01-05 - 2022-04-08
TH 15:30 - 16:50 (TBD)

Primary Instructor: Sharon Bell