Bijit Ghosh

Grad Research Asst Fellowship, Alberta School of Business - PhD Office
Grad Teaching Assistantship, Alberta School of Business - PhD Office

Contact

Grad Research Asst Fellowship, Alberta School of Business - PhD Office
Email
bijit@ualberta.ca

Grad Teaching Assistantship, Alberta School of Business - PhD Office
Email
bijit@ualberta.ca

Courses

MARK 201 - Introduction to Marketing

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behaviour, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Pre- or corequisites: ECON 101 or ECON 102 or ECON 204. Students may not receive credit for both MARK 201 and MARK 301.


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