MARK 201 - Introduction to Marketing

3 units (fi 6)(EITHER, 2-1S-0)

Faculty of Business

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behaviour, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Pre- or corequisites: ECON 101 or ECON 102 or ECON 204. Students may not receive credit for both MARK 201 and MARK 301.

No syllabi

Spring Term 2025

Lectures

Section Capacity Class times Login to view Instructor(s) and Location
LECTURE A01
(31303)
39
2025-05-05 - 2025-06-11 (TR)
14:00 - 15:50

Seminars

Section Capacity Class times Login to view Instructor(s) and Location
SEMINAR E01
(31304)
40
2025-05-05 - 2025-06-11 (TR)
16:00 - 16:50

Fall Term 2025

Lectures

Section Capacity Class times Login to view Instructor(s) and Location
LECTURE 800
(56593)
255
2025-09-02 - 2025-12-08 (MW)
15:00 - 15:50
LECTURE A02
(56594)
255
2025-09-02 - 2025-12-08 (MW)
13:00 - 13:50
LECTURE A03
(56643)
425
2025-09-02 - 2025-12-08 (MW)
11:00 - 11:50

Seminars

Section Capacity Class times Login to view Instructor(s) and Location
SEMINAR E01
(56595)
85
2025-09-02 - 2025-12-08 (F)
11:00 - 11:50
SEMINAR E02
(56596)
85
2025-09-02 - 2025-12-08 (F)
12:00 - 12:50
SEMINAR E03
(56597)
85
2025-09-02 - 2025-12-08 (F)
13:00 - 13:50
SEMINAR E04
(56598)
85
2025-09-02 - 2025-12-08 (F)
09:00 - 09:50
SEMINAR E05
(56599)
85
2025-09-02 - 2025-12-08 (F)
11:00 - 11:50
SEMINAR E06
(56600)
85
2025-09-02 - 2025-12-08 (F)
10:00 - 10:50
SEMINAR E07
(56601)
85
2025-09-02 - 2025-12-08 (F)
12:00 - 12:50
SEMINAR E08
(56602)
85
2025-09-02 - 2025-12-08 (F)
09:00 - 09:50
SEMINAR E09
(56603)
85
2025-09-02 - 2025-12-08 (F)
10:00 - 10:50
SEMINAR E10
(56604)
85
2025-09-02 - 2025-12-08 (F)
12:00 - 12:50
SEMINAR E11
(56605)
85
2025-09-02 - 2025-12-08 (F)
13:00 - 13:50

Winter Term 2026

Lectures

Section Capacity Class times Login to view Instructor(s) and Location
LECTURE B01
(81069)
85
2026-01-05 - 2026-04-10 (MW)
12:00 - 12:50

Seminars

Section Capacity Class times Login to view Instructor(s) and Location
SEMINAR J01
(86818)
85
2026-01-05 - 2026-04-10 (F)
12:00 - 12:50