MARK 201 - Introduction to Marketing

3 units (fi 6)(EITHER, 2-1S-0)

Faculty of Business

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behaviour, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Pre- or corequisites: ECON 101 or ECON 102 or ECON 204. Students may not receive credit for both MARK 201 and MARK 301.

No syllabi

Winter Term 2025

Lectures

Section Capacity Class times Login to view Instructor(s) and Location
LECTURE B01
(71212)
75
2025-01-06 - 2025-04-09 (MW)
12:00 - 12:50

Seminars

Section Capacity Class times Login to view Instructor(s) and Location
SEMINAR J01
(78397)
75
2025-01-06 - 2025-04-09 (F)
12:00 - 12:50

Spring Term 2025

Lectures

Section Capacity Class times Login to view Instructor(s) and Location
LECTURE A01
(31303)
40
2025-05-05 - 2025-06-11 (TR)
14:00 - 15:50

Seminars

Section Capacity Class times Login to view Instructor(s) and Location
SEMINAR E01
(31304)
40
2025-05-05 - 2025-06-11 (TR)
16:00 - 16:50