Fall Term 2025 (1930)
MARK 201 - Introduction to Marketing
3 units (fi 6)(EITHER, 2-1S-0)
Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behaviour, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Pre- or corequisites: ECON 101 or ECON 102 or ECON 204. Students may not receive credit for both MARK 201 and MARK 301.
SEMINAR E07 (56601)
2025-09-02 - 2025-12-08
F 12:00 - 12:50
SEMINAR E11 (56605)
2025-09-02 - 2025-12-08
F 13:00 - 13:50
Winter Term 2026 (1940)
MARK 442 - Seminar in International Marketing
3 units (fi 6)(EITHER, 3-0-0)
Analysis of problems of international marketing; development of marketing strategies in light of world cultural, economic, geographic, legal and political factors. Prerequisite: MARK 301.
LECTURE B01 (81459)
2026-01-05 - 2026-04-10
MWF 14:00 - 14:50