Diana Ton
Contact
Assistant Lecturer, Alberta School of Business - Marketing, Business Economics and Law
- ddton@ualberta.ca
Courses
BUS 101 - Foundations of Business
This course is designed for incoming School of Business students. It provides students with an introduction to the business environment along with exposure to foundational knowledge and skills necessary to be successful in the School of Business. Students learn how to engage with business cases and problems while improving their entrepreneurial thinking, data analysis, ethical decision making, communications, presentation, leadership and group skills. This course is intended for first year students. Students in higher years may take this course only if they have not yet taken BUS 222 or BUS 202.
MARK 201 - Introduction to Marketing
Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behaviour, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Pre- or corequisites: ECON 101 or ECON 102 or ECON 204. Students may not receive credit for both MARK 201 and MARK 301.
MARK 468 - E-Commerce and Retailing
Students are introduced to the activities involved in connecting consumers with products and services through a combination of electronic commerce and traditional retail channels, with an emphasis on the integration of the two. Topics include: customer acquisition and retention, assortment selection, layout and design, service management, security, customer retargeting and re-engagement, physical location optimization, shopping behavior, pricing strategy and current trends. The application of marketing planning and analytics for e- commerce and retailing are also examined. Prerequisite: MARK 301.