Jennifer Argo
Professor, Alberta School of Business - Marketing, Business Economics and Law
Contact
Professor, Alberta School of Business - Marketing, Business Economics and Law
- jennifer.argo@ualberta.ca
- Phone
- (780) 492-3900
- Address
-
3-20H Business Building
11203 Saskatchewan Drive NWEdmonton ABT6G 2R6
Overview
Research
Research Interests
- Social Influences
- Social Marketing
Teaching
Teaching Interests
- Consumer Behaviour
- Strategic Marketing
- Integrated Marketing Communications
Courses
MARK 301 - Introduction to Marketing
Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101 or ECON 204.