Jennifer Argo
Contact
Professor, Alberta School of Business - Marketing, Business Economics and Law
- jargo@ualberta.ca
- Phone
- (780) 492-3900
- Address
-
3-20H Business Building
11203 Saskatchewan Drive NWEdmonton ABT6G 2R6
Overview
Research
Research Interests
- Social Influences
- Social Marketing
Teaching
Teaching Interests
- Consumer Behaviour
- Strategic Marketing
- Integrated Marketing Communications
Courses
MARK 320 - Consumer Behavior
Explores the psychology behind consumer behavior and its implications for consumers and marketers. Internal factors (e.g., attention and perception, needs and motivation, learning and memory, emotion) and external factors (e.g., social influence, choice architecture) will be considered to gain theoretical and practical insights. This course emphasizes empirical research and considers how the evolving marketing landscape (e.g., digitization, technology) interacts with basic psychological processes. Prerequisite: MARK 301.
MARK 720 - Consumer Behaviour
This course exposes students to various theoretical and substantive areas of consumer research. The overall objective of the course is for students to develop a depth of understanding that will enable them to identify interesting, novel research questions concerning consumption-related phenomena, thus establishing a foundation of conducting rigorous research in the domain of consumer behavior. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of Business PhD Program Director is also required for non-PhD students.