Jennifer Argo

Professor, Alberta School of Business - Marketing, Business Economics and Law

Contact

Professor, Alberta School of Business - Marketing, Business Economics and Law
Email
jennifer.argo@ualberta.ca
Phone
(780) 492-3900
Address
3-20H Business Building
11203 Saskatchewan Drive NW
Edmonton AB
T6G 2R6

Overview

Research

Research Interests

  • Social Influences
  • Social Marketing



Teaching

Teaching Interests

  • Consumer Behaviour
  • Strategic Marketing
  • Integrated Marketing Communications


Courses

MARK 301 - Introduction to Marketing

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101, ECON 102, and MATH 114 or equivalent.

Fall Term 2020 Fall Term 2021

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