Jennifer Argo
Professor, Alberta School of Business - Marketing, Business Economics and Law
Contact
Professor, Alberta School of Business - Marketing, Business Economics and Law
- jargo@ualberta.ca
- Phone
- (780) 492-3900
- Address
-
3-20H Business Building
11203 Saskatchewan Drive NWEdmonton ABT6G 2R6
Overview
Research
Research Interests
- Social Influences
- Social Marketing
Teaching
Teaching Interests
- Consumer Behaviour
- Strategic Marketing
- Integrated Marketing Communications
Courses
MARK 320 - Consumer Behavior
Explores the psychology behind consumer behavior and its implications for consumers and marketers. Internal factors (e.g., attention and perception, needs and motivation, learning and memory, emotion) and external factors (e.g., social influence, choice architecture) will be considered to gain theoretical and practical insights. This course emphasizes empirical research and considers how the evolving marketing landscape (e.g., digitization, technology) interacts with basic psychological processes. Prerequisite: MARK 301.