Jennifer Argo

Professor, Alberta School of Business - Marketing, Business Economics and Law
Directory

Fall Term 2022 (1810)

MARK 301 - Introduction to Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101 or ECON 204.

LECTURE D05 (30288)

2022-09-01 - 2022-12-08
TH 09:30 - 10:50 (BUS 1-05)

LECTURE D06 (30289)

2022-09-01 - 2022-12-08
TH 11:00 - 12:20 (BUS 1-05)