MARK 320 - Consumer Behavior

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

The study of the factors affecting the consumer decision process. Analysis of consumer behavior models and their application to marketing decision making, with an emphasis on empirical research. Prerequisite: MARK 301. BCom degree credit will not be granted for both MARK 320 and HECOL 320. Not open to students with credit in MARK 422 or CONS 220.

Winter Term 2021

Lectures

LECTURE B1 (90854) REMOTE
Capacity: 35
2021-01-11 - 2021-04-16
MWF 10:00 - 10:50 (TBD)

Primary Instructor: Sarah Moore
LECTURE B2 (90726) REMOTE
Capacity: 39
2021-01-11 - 2021-04-16
MWF 11:00 - 11:50 (TBD)

Primary Instructor: Sarah Moore
LECTURE B3 (45444) REMOTE
Capacity: 39
2021-01-11 - 2021-04-16
MWF 09:00 - 09:50 (TBD)

Primary Instructor: Sarah Moore

Fall Term 2021

Lectures

LECTURE A1 (51842)
Capacity: 40
2021-09-01 - 2021-12-07
TH 09:30 - 10:50 (TBD)

Primary Instructor: Noah Castelo
LECTURE A2 (40960)
Capacity: 40
2021-09-01 - 2021-12-07
TH 14:00 - 15:20 (TBD)

Primary Instructor: Noah Castelo

Winter Term 2022

Lectures

LECTURE B1 (67540)
Capacity: 35
2022-01-05 - 2022-04-08
MWF 10:00 - 10:50 (TBD)

Primary Instructor: Sarah Moore
LECTURE B2 (67416)
Capacity: 40
2022-01-05 - 2022-04-08
MWF 11:00 - 11:50 (TBD)

Primary Instructor: Sarah Moore
LECTURE B3 (65488)
Capacity: 35
2022-01-05 - 2022-04-08
MWF 09:00 - 09:50 (TBD)

Primary Instructor: Sarah Moore