Explores the psychology behind consumer behavior and its implications for consumers and marketers. Internal factors (e.g., attention and perception, needs and motivation, learning and memory, emotion) and external factors (e.g., social influence, choice architecture) will be considered to gain theoretical and practical insights. This course emphasizes empirical research and considers how the evolving marketing landscape (e.g., digitization, technology) interacts with basic psychological processes. Prerequisite: MARK 301.
| Section | Capacity | Class times | Instructor(s) |
|---|---|---|---|
| 35 |
2024-01-08 - 2024-04-12 (MWF)
10:00 - 10:50
T 1-090
|
Primary Instructor: Utku Akkoc
|
|
| 40 |
2024-01-08 - 2024-04-12 (MWF)
11:00 - 11:50
BUS 4-13
|
Primary Instructor: Qiao Liu
|
| Section | Capacity | Class times | Instructor(s) |
|---|---|---|---|
|
LECTURE A01
(50834) |
40 |
2024-09-03 - 2024-12-09 (TR)
15:30 - 16:50
BUS 4-13
|
|
|
LECTURE A02
(46326) |
40 |
2024-09-03 - 2024-12-09 (TR)
14:00 - 15:20
BUS 4-13
|
|
| Section | Capacity | Class times | Instructor(s) |
|---|---|---|---|
|
LECTURE B02
(71673) |
31 |
2025-01-06 - 2025-04-09 (MWF)
10:00 - 10:50
BUS 4-13
|
|
|
LECTURE B03
(71627) |
36 |
2025-01-06 - 2025-04-09 (MWF)
11:00 - 11:50
BUS 4-13
|
|