Katie Mehr, PhD

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law

Pronouns: she, her, hers

Personal Website: https://www.katie-mehr.com

Contact

Assistant Professor, Alberta School of Business - Marketing, Business Economics and Law
Email
kmehr@ualberta.ca
Address
4-30E Business Building
11203 Saskatchewan Drive NW
Edmonton AB
T6G 2R6

Overview

Area of Study / Keywords

consumer behavior word of mouth online reviews motivation


About

I am an Assistant Professor of Marketing at the University of Alberta. My work focuses on online consumer ratings systems (i.e., like those on Yelp, Tripadvisor, and many other websites) and behavior change. To learn more about my research, please visit my website: katie-mehr.com

Featured Publications

Katie S. Mehr, Joseph P. Simmons

Journal of Consumer Research. 2024 January; 10.1093/jcr/ucae005


Katie S. Mehr, Amanda Geiser, Katherine L. Milkman, Angela L. Duckworth

Journal of the Association for Consumer Research. 2020 May; 5 (3):329-334


View additional publications