Katie Mehr, PhD

Area of Study / Keywords

consumer behavior word of mouth online reviews motivation online ratings judgment and decision making

---

About

I am an Assistant Professor in the Marketing, Business Economics, and Law department at the Alberta School of Business at the University of Alberta. I earned my Ph.D. from The Wharton School at the University of Pennsylvania in May 2023.  

My research focuses on understanding consumer behaviour. Thus far, I have pursued two broad research streams. In my first stream of research, I explore how consumers rate products and experiences, and how they draw inferences from other consumers’ ratings. I ask questions like: How does the way we ask consumers to provide ratings affect the ratings they give? Or how do updated reviews affect consumers' product perceptions? In my second stream of research, I study motivation and prosocial behavior. Here, I ask questions like: How do streak incentives affect persistence? And how do discounts contingent on prosocial behaviour (e.g., donations) affect purchases? 

To learn more about my work, please see my website: katie-mehr.com. 

MARK 686 - Selected Topics in Marketing

Topics may vary from year to year. Students should check with the MBA Office for pre/corequisites of specific sections.

---

Browse more courses taught by Katie Mehr

Katie S. Mehr, Jackie Silverman, Marissa A. Sharif, Alixandra Barasch, Katherine L. Milkman

Organizational Behavior and Human Decision Processes. 2025 March; 10.1016/j.obhdp.2025.104391

---

Katie S. Mehr, Joseph P. Simmons

Journal of Consumer Research. 2024 January; 10.1093/jcr/ucae005

---

Katie S. Mehr, Amanda Geiser, Katherine L. Milkman, Angela L. Duckworth

Journal of the Association for Consumer Research. 2020 May; 5 (3):329-334

---

View additional publications

• Personal website