Katie Mehr, PhD

Area of Study / Keywords

consumer behavior word of mouth online reviews motivation

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About

I am an Assistant Professor of Marketing at the University of Alberta. My work focuses on online consumer ratings systems (i.e., like those on Yelp, Tripadvisor, and many other websites) and behavior change. To learn more about my research, please visit my website: katie-mehr.com

MARK 432 - Digital Marketing

This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.

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Browse more courses taught by Katie Mehr

Katie S. Mehr, Joseph P. Simmons

Journal of Consumer Research. 2024 January; 10.1093/jcr/ucae005

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Katie S. Mehr, Amanda Geiser, Katherine L. Milkman, Angela L. Duckworth

Journal of the Association for Consumer Research. 2020 May; 5 (3):329-334

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