Katie Mehr, PhD

Area of Study / Keywords

consumer behavior word of mouth online reviews motivation online ratings judgment and decision making e-commerce

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About

Katie Mehr is an assistant professor in the Department of Marketing, Business Economics and Law at the Alberta School of Business (ASB). Her research focuses on understanding consumer behaviour. Thus far, she has pursued two streams of interest. First, she explores how consumers rate products and experiences, and how they take existing ratings into account. Second, she explores goals, motivation, and prosocial behaviour. Dr. Mehr’s research has been published in the Journal of Consumer Research and featured in The Wall Street Journal, CBC Radio, and other outlets.

Before starting at the ASB in 2023, she earned a PhD from the Wharton School of the University of Pennsylvania. Before that, she earned her Bachelor of Arts degree from Rutgers, The State University of New Jersey. 

To learn more about Dr. Mehr’s work, please see her website: katie-mehr.com. 

MARK 432 - Digital Marketing

This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.

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Browse more courses taught by Katie Mehr

Katie S. Mehr, Joseph P. Simmons

Journal of Consumer Research. 2024 January; 10.1093/jcr/ucae005

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Katie S. Mehr, Amanda Geiser, Katherine L. Milkman, Angela L. Duckworth

Journal of the Association for Consumer Research. 2020 May; 5 (3):329-334

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