Katie Mehr, PhD

Area of Study / Keywords

consumer behavior word of mouth online reviews motivation online ratings judgment and decision making

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About

I am an Assistant Professor in the Marketing, Business Economics, and Law department at the Alberta School of Business at the University of Alberta. I earned my Ph.D. from The Wharton School at the University of Pennsylvania in May 2023. 

My research focuses on understanding consumer behaviour using experiments in both the lab and field. In particular, I am interested in questions regarding consumers' judgment and decision making. I explore questions like: how does the way we ask consumers to evaluate their experiences affect the evaluations they give? How does the way advice is formed affect consumers' reliance on that advice? And what factors affect consumers' goal setting and motivation? 

My work and insights have been featured by media outlets like The Wall Street Journal, The Washington Post, The Conversation, WHYY Philadelphia, HRD Canada, CBC Edmonton, 880 CHED Edmonton, and 730CKNW Vancouver. 

To learn more about my work, please see my website: katie-mehr.com. 

To learn more about my recent media appearances, please see my "In the Media" page: katie-mehr.com/in-the-media

Katie S. Mehr, Matt Meister

Organizational Behavior and Human Decision Processes. 2026 March; 10.1016/j.obhdp.2026.104476

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Katie S. Mehr, Jackie Silverman, Marissa A. Sharif, Alixandra Barasch, Katherine L. Milkman

Organizational Behavior and Human Decision Processes. 2025 March; 10.1016/j.obhdp.2025.104391

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Katie S. Mehr, Joseph P. Simmons

Journal of Consumer Research. 2024 January; 10.1093/jcr/ucae005

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Katie S. Mehr, Amanda Geiser, Katherine L. Milkman, Angela L. Duckworth

Journal of the Association for Consumer Research. 2020 May; 5 (3):329-334

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View additional publications

• In the Media
• Personal website