Katie Mehr, PhD
Winter Term 2025 (1900)
MARK 432 - Digital Marketing
3 units (fi 6)(EITHER, 3-0-0)
This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.
LECTURE B02 (75834)
2025-01-06 - 2025-04-09
TR 09:30 - 10:50
LECTURE B03 (76761)
2025-01-06 - 2025-04-09
TR 12:30 - 13:50
Spring Term 2025 (1910)
MARK 686 - Selected Topics in Marketing
3 units (fi 6)(EITHER, 3-0-0)
Topics may vary from year to year. Students should check with the MBA Office for pre/corequisites of specific sections.
LECTURE A02 (31194)
2025-05-05 - 2025-05-09
MTWRF 09:00 - 16:50