Farshid Mirzaalian
Assistant Lecturer, Faculty of Kinesiology, Sport, and Recreation - Academic Programs
Contact
Assistant Lecturer, Faculty of Kinesiology, Sport, and Recreation - Academic Programs
- mirzaali@ualberta.ca
Courses
RLS 232 - Marketing for Recreation, Sport and Tourism
Marketing is examined from the unique perspectives of recreation, sport and tourism. Emphasis is placed on marketing in the not-for-profit sector although commercial perspectives are also considered. Major topics include market positioning, research, segmentation, product, price, distribution, and promotion. This course will normally include a field experience component. Prerequisite: KRLS 105.