RLS 232 - Marketing for Recreation, Sport and Tourism

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Kinesiology, Sport, and Recreation

Marketing is examined from the unique perspectives of recreation, sport and tourism. Emphasis is placed on marketing in the not-for-profit sector although commercial perspectives are also considered. Major topics include market positioning, research, segmentation, product, price, distribution, and promotion. This course will normally include a field experience component. Prerequisite: KRLS 105.

No syllabi

Winter Term 2023


Section Capacity Dates + Times Instructor(s)
2023-01-05 - 2023-04-12
TH 09:30 - 10:50 (ED 254)
Primary Instructor: Elizabeth Halpenny