RLS 232 - Marketing for Recreation, Sport and Tourism

3 units (fi 6)(EITHER, 3-0-0)

Faculty of Kinesiology, Sport, and Recreation

Marketing is examined from the unique perspectives of recreation, sport and tourism. Emphasis is placed on marketing in the not-for-profit sector although commercial perspectives are also considered. Major topics include market positioning, research, segmentation, product, price, distribution, and promotion. This course will normally include a field experience component. Prerequisite: KRLS 105.

No syllabi

Winter Term 2026

Lectures

Section Capacity Class times Login to view Instructor(s) and Location
LECTURE B1
(82291)
90
2026-01-05 - 2026-04-10 (TR)
09:30 - 10:50