Faculty of Kinesiology, Sport, and Recreation
Marketing is examined from the unique perspectives of recreation, sport and tourism. Emphasis is placed on marketing in the not-for-profit sector although commercial perspectives are also considered. Major topics include market positioning, research, segmentation, product, price, distribution, and promotion. This course will normally include a field experience component. Prerequisite: KRLS 105.
Section | Capacity | Dates + Times | Instructor(s) |
---|---|---|---|
LECTURE B1
(43702) |
65 |
2023-01-05 - 2023-04-12
TH 09:30 - 10:50 (ED 254)
|
Primary Instructor: Elizabeth Halpenny
|