Farshid Mirzaalian

ATS Assistant Lecturer, Faculty of Kinesiology, Sport, and Recreation - Teaching
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Winter Term 2024 (1860)

RLS 232 - Marketing for Recreation, Sport and Tourism

★ 3 (fi 6)(EITHER, 3-0-0)

Marketing is examined from the unique perspectives of recreation, sport and tourism. Emphasis is placed on marketing in the not-for-profit sector although commercial perspectives are also considered. Major topics include market positioning, research, segmentation, product, price, distribution, and promotion. This course will normally include a field experience component. Prerequisite: KRLS 105.

LECTURE B1 (12959)

2024-01-08 - 2024-04-12
TR 09:30 - 10:50 (ECHA 2-140)