RLS 232 - Marketing for Recreation, Sport and Tourism

3 units (fi 6)(EITHER, 3-0-0)

Marketing is examined from the unique perspectives of recreation, sport and tourism. Emphasis is placed on marketing in the not-for-profit sector although commercial perspectives are also considered. Major topics include market positioning, research, segmentation, product, price, distribution, and promotion. This course will normally include a field experience component. Prerequisite: KRLS 105.