★ 3 (fi 6)(EITHER, 3-0-0)
This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.
LECTURE A01 (33917)
2022-09-01 - 2022-12-08
TH 11:00 - 12:20 (HC 2-11)
LECTURE A02 (33918)
2022-09-01 - 2022-12-08
TH 14:00 - 15:20 (HC 2-11)
★ 3 (fi 6)(EITHER, 3-0-0)
Analysis of problems of international marketing; development of marketing strategies in light of world cultural, economic, geographic, legal and political factors. Prerequisite: MARK 301.
LECTURE A01 (33919)
2022-09-01 - 2022-12-08
MWF 14:00 - 14:50 (HC L1-L4)
★ 3 (fi 6)(EITHER, 3-0-0)
This course introduces the student to the management of marketing communications with an emphasis on the evolving nature of marketing communication tools. It also introduces the techniques used in the creation, nurturing and leveraging of brand assets in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact brand meaning and value. Prerequisite: MARK 502.
LECTURE X01 (30364)
2022-09-01 - 2022-12-08
T 18:30 - 21:30 (T B-05)
★ 3 (fi 6)(EITHER, 3-0-0)
This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.
LECTURE B01 (42516)
2023-01-05 - 2023-04-12
MWF 13:00 - 13:50 (BUS 2-09)
★ 3 (fi 6)(EITHER, 3-0-0)
Analysis of problems of international marketing; development of marketing strategies in light of world cultural, economic, geographic, legal and political factors. Prerequisite: MARK 301.
LECTURE B01 (42493)
2023-01-05 - 2023-04-12
MWF 14:00 - 14:50 (BUS 4-13)
★ 3 (fi 6)(EITHER, 3-0-0)
This course examines the analysis, planning and implementation of marketing strategies, with a special emphasis on the role of brands in that process. Important elements of the course include the concept of brand equity (what it is, why it is important, how to develop and manage it, how to measure it), and the applied implementation of marketing strategies. Prerequisite: MARK 301.
LECTURE B01 (40140)
2023-01-05 - 2023-04-12
MWF 12:00 - 12:50 (BUS 1-10)
LECTURE B02 (49344)
2023-01-05 - 2023-04-12
MWF 15:00 - 15:50 (T 1-119)