AUSOC 262 - Mass Communication and Contemporary Society

★ 3 (fi 6)(EITHER, 3-0-0)

What kind of communication is mass communication, and in what ways in particular is this different from other forms of communication? What does it mean to live in an age of mass culture? The construction and character of mass society as one organizational and communicative possibility, using notions of postmodernism and post-industrialism. Prerequisite: AUSOC 101, 103 or 105.