Online and Continuing Education
Explore the principles of content development, planning, and management in the digital space. Understand the importance of strong copywriting, photography, videography, and design, and learn to develop strong omni-channel content while utilizing free tools that are available to you. Learn how to adopt best practices to plan a global content strategy, including objectives, metrics, and guidelines in developing and evaluating your communications to create content that is effective and relevant to different markets.