Faculty of Extension
Below are the courses available from the EXSM subject code. Select a course to view the available classes, additional class notes, and class times
Learn about how social media has provided new ways to create and experience media-rich narrative, as well as how the creative use of digital tools can offer exciting new possibilities for collaboration and sharing. Explore the essentials of storytelling and its use as an educational and marketing tool in this online environment. Discuss issues related to quality of content, memes, what it means to go viral and the quality of writing specific to the online environment.
As technology changes, the platforms, methods of communication, and strategies also change. This course will address current and emerging trends in social media. You will be introduced to the 'next wave' of social media technology and the requirements for ongoing effectiveness.
Designed specifically for small businesses, individual artists, or independent entrepreneurs, this course will take the skills and knowledge learned in the core citation courses and apply these concepts to the small business environment. Focusing on the unique and special challenges and opportunities small businesses face, best practices will be explored as participants learn how to leverage social media for self-promotion, communication, and sales.
Understand why and how decisions are made around visual communications and acquire the tools you'll need to adapt to the ever-changing landscape of social Media. Learn basic design principles that will inform your decisions, and help you create an effective and visually-pleasing online presence. Explore ways of using these principles to emphasize the message that is being delivered.
Explore the etiquette, ethics, and various legal and policy issues that affect how we sue social media. Discuss topics like copyright, privacy, intellectual property, fair dealing, creative commons, and the public domain. Learn how these issues play out differently nationally and internationally, as well as the implications of those differences for social media use.
Learn how to identify, prepare for, and manage the risks inherent to a professional presence on social media, as well as to recognize the impacts of emerging problems elsewhere online. Explore best practices for policy, procedures, and guidelines for social media within an organization. Draw on learnings from traditional media and public relations concepts to prepare for and respond to emerging issues. Aimed at those working in small to medium enterprises, the not-for-profit sector, and/or board-run organizations, this course will also be of benefit to large enterprise and government sector.
Explore key concepts used by professionals to help grow your business or personal brand through online marketing and social media. Increase your knowledge of social media tools, website development and maintenance, web analytics, search engine utilization, basic content creation, and copyright. These transferable skills and strategies offer you the foundation needed to start engaging audiences across popular social media platforms.
Build an effective online presence through a strong marketing strategy that reflects your organizational culture. Learn about best practices for social media and marketing across various platforms, building and strengthening organizational reputation and brand online, strategic planning and development, how to build a social media following, and steps for executing an integrated strategic social media marketing plan.
Learn how to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective at driving users to your desired destination, and how to report on these measures. Explore various approaches to use analytics in social media, including web search optimization and ROI analysis.
Learn the skills needed to maximize your online presence and impact across various platforms as a means to help drive sales. Delve deeper into internet marketing opportunities, website design, e-commerce, engaging online communities, and best strategies for creating and directing web traffic.
Learn the skills needed to maximize your social media imprint and impact. This course will focus on how to market across various social media platforms, and will cover subject matter such as how to create a social media following, how to engage and create social media and online communities, and best strategies for creating and directing web traffic.
Students will have a chance to put what they know into action. Working with a not-for-profit group, studens will work to create and deliver a social media campaign. This will allow students to create a portfolio as well as an opportunity to engage with the community.