EXSM - OCE - Social Media

Explore key concepts used by marketing professionals to help integrate digital marketing into an overall marketing strategy. Be introduced to digital engagement as a means to define and develop a target audience, create and increase brand awareness, generate leads, and ultimately drive sales and other business objectives. Understand the risks, challenges, and ethical considerations associated with digital marketing as well as current and future digital marketing landscapes.

Learn how to leverage current organic digital marketing tactics and best practices to begin building an audience and capturing sales for your organization without spending money on media. This course will introduce you to the principles of search engine optimization (SEO), local citation management, reputation management, social media outreach, and email marketing, and will help you understand which tactics to choose and when.

Learn how to leverage current paid digital marketing tactics and best practices to expand your reach and ultimately increase ROI for your organization. This course will introduce you to the principles of paid tactics such as paid social, paid search, display, remarketing, and video advertising. Learn when to use paid tactics, how to create and manage a paid digital marketing budget, how to grow your conversion rate, and how to benchmark your expenses and budget performance.

Integrate the theory, methods, concepts, and tools you have learned from the previous core courses as you apply them to a real-world digital marketing project. Research, plan, execute, present, and review a digital marketing plan that will confront a business problem and outline a digital solution for it. Mirroring industry practice, you will work as part of a team and operate within an agile project management framework. Prerequisite EXSM 3915, 3916, 3917 and 5512

Explore the principles of content development, planning, and management in the digital space. Understand the importance of strong copywriting, photography, videography, and design, and learn to develop strong omni-channel content while utilizing free tools that are available to you. Learn how to adopt best practices to plan a global content strategy, including objectives, metrics, and guidelines in developing and evaluating your communications to create content that is effective and relevant to different markets.

Discover what it means to use a user-centered design process and learn the fundamentals of UX (user experience) design including the principles of design thinking, user-centered design and information architecture in this course. Gain an understanding of the importance of user research, usability testing and assessment, and the basics of contextual inquiry. By the end of the course, you will be able to describe and apply current best practices and conventions in UX design and make use of the fundamental principles of UX design.

The user interface (UI) is the point where your users interact with your website/app. In this course, you'll learn the fundamentals of UI design. You will learn the UI design process including storytelling, sketching, and prototyping, and how the user experiences these on the front end. Understand how data visualization and web design, impacts branding, visual identity, and accessibility. By the end of this course, you'll be able to articulate the design process and how this influences the user experience.

Visual design is a field that has emerged by blending the principles of both user interface design and graphic design. Learn how to use key design principles such as imagery, colour, typography, and form to enhance usability and improve user experience. You will learn to analyze and construct graphic/visual design using conceptual and technical approaches appropriate to client and target audience. Apply this knowledge to a hands-on project that integrates UI and the principles of graphic design. Prerequisite EXSM 3921

Understanding your user is key to building a successful experience. Learn how human-centred design can guide quantitative and qualitative methods, and generate 'the right' research questions and methods for your client. This course will include practical experience in brainstorming, planning and conducting user-centred research, as well as creating user personas and affinity diagrams. It will also touch upon legal and ethical concerns. Prerequisite EXSM 3920 and EXSM 3921

Stretch your generative and creative abilities as you integrate the knowledge you acquired in the previous core courses and apply theory and method to research, plan, execute, present, and review a real-world project. Mirroring industry practice, you will work as part of a team, operate within an Agile project management framework, and evaluate the features of this approach. Prerequisite EXSM 3920, 3921, 3922 and 3923

Understanding your user is key to building a successful experience. Learn how human-centred design can generate user insights using quantitative and qualitative methods such as surveys, interviews and in-context observations. This course will also teach students how to summarize their research using Experience Mapping, Journey Mapping, Personas and Service Design Blueprint. This course will also touch upon legal and ethical concerns.

Students will evaluate a set of quantitative and qualitative research methods to gain insights into how we can design things better. This course will teach students how to evaluate their user research using feedback to develop effective UX design strategies. You¿ll learn the most widely used technique by UX Researchers, usability testing. Additionally, this course will cover the fundamentals of organizing information with card-sorting and tree testing and basic statistical analysis through A/B testing. Learn about key tools in evaluative research such as prototyping, MVP, moderated and unmoderated user testing, and AB/Testing.

This course provides an introduction to web design principles and client-side scripting. This course will introduce students to HTML5 and CSS and the fundamentals of web development and design. The course provides a foundation on web page construction, wireframing, prototyping and development. By the end, students will understand the anatomy of a web page and know how to work with developers/communicate with developers. Students will have an opportunity to design and develop a personal website.

Digital accessibility refers to the practice of enabling all people to use a website or native application. It involves minimizing or removing restrictions in the use of technology due to barriers of ability: visual, auditory, speech, physical, or neurological. Learn how to consider accessibility in the design, planning, and marketing of websites, applications, and forms. Explore the principles of human-centred design and the universal design process in light of the unique requirements of rich media to become accessible for people with disabilities.

Learn values, principles, practices, and benefits of the Agile development and management framework to effectively respond to change, work collaboratively with customers, and increase productivity. Understand the principles of Agile management and how to apply them in design and development. Explore a variety of Agile methodologies, such as scrum, lean development, and kanban. Through practical exercises, you will discover how to apply the framework to successfully implement change, improve customer engagement, create faster and predictable products, and reduce risk.

Learn about and practice how to navigate and use your computer effectively. Explore some software common to developers in this low-code course that introduces the basics of web development. including version control and the analysis of both data and logic. Students will be introduced to basic web-hosting options, tools, and topics, and learn how to launch a website. The basics of quality assurance, and why it is so integral to the success of software projects will also be covered.

This course introduces students to the fundamentals of HTML (Hyper­Text Markup Language), the foundational markup language used for structuring content online. The basics of building a web­page using HTML, as well as up-to-date best-practices with the most recent HTML specification will be covered.

Strong visual design is key for success in the online world. In this course you will learn how to use key design principles such as layout, colour theory, typography, images, and form to enhance usability and improve user experience. Common industry tools and considerations will be explored to build competence in basic design concepts and meet common needs in a developer workflow. The importance of collaboration and the differences between designers and developers will be covered.

This course introduces students to the fundamentals of CSS (Cascading Style Sheets), used to add style and layout to web pages. In this course, students will be introduced to the CSS language, and how it can be leveraged to style a responsive web page and format content into a desirable layout. Topics covered in this course include selectors, pseudo-selectors, the box model, flexbox, grid layout, media queries and others.

JavaScript is a programming language that allows you to implement complex features on web pages including timely content updates, interactive maps, animated graphics and more. Students will be introduced to JavaScript by exploring the fundamentals of programming in JavaScript, and learn to apply these concepts in a console environment. Topics include decisions, iteration, exceptions, encapsulation, proper code structure and debugging strategies. Prerequisite EXSM 3931

Build upon the skills you gained in JavaScript I and dive into manipulating web pages with advanced scripts. Topics include object oriented programming, the document object model, inheritance, polymorphism, asynchronous scripts, application programming interfaces, recursion and browser storage. Prerequisite: EXSM 3932 & EXSM 3935

Learn how to efficiently store and recall large volumes of data by using SQL (Structured Query Language) relational databases. SQL is essential for storing data in software projects and websites of any size. In this course, students will explore databases through MariaDB (MySQL) and examine the topic of data normalization. Topics include table creation, table relationships, data manipulation, subqueries, and more.

Integrate the theory, methods, concepts, and tools you have learned from the previous core and required courses as you apply them to a real-world web development project. Confront a development problem and implement a practical solution to it. Research, plan, execute, present, and review both the front and back end of a web page. Prerequisite: EXSM 3931, 3932, 3933, 3934, 3935, 3936, 3937, 3939, 3940 and (EXSM 3941, 3972, 3943, 3944, 3945 and 3946) or (EXSM 3949, 3950, 3951, 3952, 3953, and 3954)

React is an efficient and flexible JavaScript library for creating user interfaces. Build upon your existing knowledge of JavaScript as you learn about this popular front-end library from the Meta team. Explore React's core concepts by building applications and discussing topics such as props, lifecycle hooks, thinking in components, and others. Prerequisite EXSM 3936 and EXSM 3934

Build upon your exist­ing knowl­edge of React as you learn about the idea of glob­al state in a React appli­ca­tion via the Redux JavaScript library. Learn to implement a dynamic navigation system using React Router. Prerequisite EXSM 3939

C# (c-sharp) is a compiled, high level, general-purpose programming language that can be used to perform a wide range of tasks and objectives. Students will learn programming fundamentals, and the basics of developing and compiling software written in the C# language. Topics include: Translating fundamental programming topics to the C# language, Unit Testing, Data Structures, File Input and Output, and LINQ. Prerequisite EXSM 3935

Building upon the fundamentals, this course introduces students to intermediate C# concepts. Translate Object-Oriented concepts to the C# language and explore interfacing C# objects with Databases. Topics include: Object Oriented Programming, Inheritance, Polymorphism, Recursion, Asynchronous Code, Entity Framework and more. Prerequisites EXSM 3936, EXSM 3937, and EXSM 3941

Stretch your abil­i­ties as you inte­grate the the­o­ry, meth­ods, and tools you have learned from pre­vi­ous cours­es to apply these to a project using C#. Mir­ror­ing indus­try prac­tice, you will work as part of a team, use source control technologies and project management systems as a means to collaborate efficiently. Prerequisite EXSM 3942

.NET is a framework that provides programming guidelines used to develop a wide range of applications from web to mobile. The .NET framework speaks to C#. Extend your knowledge of C# and Microsoft's .NET Core SDK and learn how to make web applications using C# and .NET Core MVC with an SQL database. Topics include setting up a project, configuring database connections, models and EF, views and CRUD. Prerequisite EXSM 3942

Building upon your knowledge of C# and .NET Core MVC, you will explore web applications through the development of a web API capable of receiving requests and sending responses. Topics include the purpose of APIs, Postman, and API implementation. Prerequisite EXSM 3944

Combine your knowledge of .NET Core API with that of React, creating a single page React application powered by a .NET Core API. Prerequisite EXSM 3945 and EXSM 3940

Python is an interpreted, high-level, general-purpose programming language with a wide array of use cases. Topics include: Translating fundamental programming topics to the Python language, Unit Testing, Data Structures, File Input and Output, Charting and more. Prerequisite EXSM 3935

Building upon the fundamentals, this course introduces students to intermediate Python concepts. Translate Object-Oriented concepts to the Python language and explore interfacing Python objects with Databases. Topics include: Object Oriented Programming, Inheritance, Polymorphism, Recursion, Asynchronous Code and more. Prerequisite EXSM 3936, EXSM 3937, and EXSM 3949

Stretch your abil­i­ties as you inte­grate the the­o­ry, meth­ods, and tools you have learned from pre­vi­ous cours­es to apply these to a project using Python. Mir­ror­ing indus­try prac­tice, you will work as part of a team, use source control technologies and project management systems as a means to collaborate efficiently. Prerequisite EXSM 3950

Django is a high-level Python Web framework that encourages rapid development and clean, pragmatic design. Extend your knowledge of Python by learning how to make web applications using Python's Django framework with an SQL database. Topics include MVC (Model-View-Controller), PIP, and creating and configuring a Django project. Prerequisite: EXSM 3950

Building upon your knowledge of Python and Django, you will explore web applications through the development of a web API capable of receiving requests and sending responses using Django API. Prerequisite EXSM 3952

The final course in the Python stream, this class combines knowledge of Django API and React to develop interactive full-stack web applications. Prerequisite EXSM 3953 and EXSM 3940

Java is a powerful general-purpose programming language. It is used for diverse applications such as developing desktop and mobile applications, big data processing, and embedded systems. In this course, you will be introduced to Java programming fundamentals and learn the basics of developing and compiling software written in the Java language. Prerequisite EXSM 3931

Learn the basics of developing native mobile applications to serve a wide array of use cases. Topics include mobile UI best practice, mobile development frameworks and publishing mobile applications. Prerequisite EXSM 3955

Gain an understanding of WordPress, the web's leading CMS (Content Management System), as you explore how to use it from an administrative perspective and develop your own plugins and themes. Topics include setting up a local development environment, the folder structure of WordPress, developing a theme, anatomy of themes and plugins, and building a WordPress plugin.

Gain an understand of WordPress, the web's leading CMS (Content Management System) as you explore how to use it from an administrative perspective and develop your own plugins, themes and Gutenberg blocks.

Angular is an open-source front-end web platform for building mobile and desktop web applications. Build upon your existing knowledge of JavaScript as you learn about this popular front-end library from the Google team. You will explore Angular's core concepts by building applications and discussing topics such as the anatomy of an Angular project, JSX (JavaScript XML), props, states, conditions, and loops. Prerequisite EXSM 3935

Build upon your existing knowledge of Angular as you are introduced to RxJS (Reactive Extensions for JavaScript), learn how to set up and use RxJS, and explore the idea of global state in an Angular application via the RxJS JavaScript library. Topics include: What is a global state? What is RxJS, and what problem does it solve? Prerequisite EXSM 3959

Ruby is a dynamic, open-source programming language with a focus on simplicity and productivity. It has an elegant syntax that is natural to read and easy to write. Ruby has many applications, such as data analysis, prototyping, and proof of concepts. Learn Ruby programming fundamentals and the basics of developing and running software written in the Ruby language. Topics include the anatomy of a Ruby application, running and writing software, working with data, and testing your software. Prerequisite EXSM 3939

Ruby on Rails is a model¿view¿controller framework, providing default structures for a database, a web service, and web pages. Building upon your existing knowledge of Ruby, you will learn how to make web applications using the Ruby on Rails framework with an SQL database. Topics include creating and configuring a Ruby on Rails project, using RubyGems, Views and ERB (Embedded RuBy), data in Rails projects, CRUDE, and Forms. Prerequisite EXSM 3937 and EXSM 3961

Learn about how social media has provided new ways to create and experience media-rich narrative, as well as how the creative use of digital tools can offer exciting new possibilities for collaboration and sharing. Explore the essentials of storytelling and its use as an educational and marketing tool in this online environment. Discuss issues related to quality of content, memes, what it means to go viral and the quality of writing specific to the online environment.

Explore the etiquette, ethics, and various legal and policy issues that affect how we sue social media. Discuss topics like copyright, privacy, intellectual property, fair dealing, creative commons, and the public domain. Learn how these issues play out differently nationally and internationally, as well as the implications of those differences for social media use.

Learn how to identify, prepare for, and manage the risks inherent to a professional presence on social media, as well as to recognize the impacts of emerging problems elsewhere online. Explore best practices for policy, procedures, and guidelines for social media within an organization. Draw on learnings from traditional media and public relations concepts to prepare for and respond to emerging issues. Aimed at those working in small to medium enterprises, the not-for-profit sector, and/or board-run organizations, this course will also be of benefit to large enterprise and government sector.

Explore key concepts used by professionals to help grow your business or personal brand through online marketing and social media. Increase your knowledge of social media tools, website development and maintenance, web analytics, search engine utilization, basic content creation, and copyright. These transferable skills and strategies offer you the foundation needed to start engaging audiences across popular social media platforms.

Build an effective online presence through a strong marketing strategy that reflects your organizational culture. Learn about best practices for social media and marketing across various platforms, building and strengthening organizational reputation and brand online, strategic planning and development, how to build a social media following, and steps for executing an integrated strategic social media marketing plan.

Learn the language of analytics and its many acronyms as a means to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective and how to report on these measures. Identify useful metrics and describe how they can be analyzed to support business objectives, developing a reporting framework for effective communication. Create a website of your own and apply various approaches to analytics, including Google Analytics and ROI analysis in real-time.

Learn how to set up a fully functioning eCommerce store from start to finish. This course will walk you through the most up-to-date methods for creating an online store that is optimized for conversion and built to sell. In addition to setting up your homepage, collection pages, product pages, and sub-pages, we will also cover product photography/video, offer strategy, and copywriting.