KSR 523 - Marketing and Sponsorship in Sport and Recreation

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Kinesiology, Sport, and Recreation

A study of basic marketing concepts with applications to sport and recreation organizations. Topics may include promotions and public relations, consumer behavior, marketing communications, and branding. Credit will be granted for only one of KSR 523 or KSR 714.

Winter Term 2022


LECTURE 850 (76503)
2022-01-10 - 2022-04-15

Primary Instructor: Jill Cameron