KSR 714 - Marketing and Sponsorship in Sport and Recreation

3 units (fi 6)(EITHER, 3-0-0)

Faculty of Kinesiology, Sport, and Recreation

A study of basic marketing concepts with applications to sport and recreation organizations. Topics may include promotions and public relations, consumer behavior, marketing communications, and branding. Sections offered at an increased rate of fee assessment; refer to the Tuition and Fees page in the University Regulations sections of the Calendar. Credit will be granted for only one of KSR 523 or KSR 714.