MARK 301 - Introduction to Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101, ECON 102, and MATH 114 or equivalent.

Spring Term 2021

Lectures

LECTURE A1 (22159) REMOTE
Capacity: 40
2021-05-03 - 2021-06-16
TH 14:00 - 17:10 (TBD)

Primary Instructor: Jim Swaffield

Fall Term 2021

MARK 301 - Introduction to Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101 or ECON 204.


Lectures

LECTURE A1 (40706)
Capacity: 100
2021-09-01 - 2021-12-07
MWF 09:00 - 09:50 (TBD)

Primary Instructor: Utku Akkoc
LECTURE D1 (40708)
Capacity: 100
2021-09-01 - 2021-12-07
MWF 08:00 - 08:50 (TBD)

Primary Instructor: Webb Dussome
LECTURE D2 (40710)
Capacity: 100
2021-09-01 - 2021-12-07
MWF 10:00 - 10:50 (TBD)

Primary Instructor: Webb Dussome
LECTURE D3 (40876)
Capacity: 100
2021-09-01 - 2021-12-07
MWF 13:00 - 13:50 (TBD)

Primary Instructor: Onita Blankenfeldt
LECTURE D4 (40712)
Capacity: 100
2021-09-01 - 2021-12-07
MWF 14:00 - 14:50 (TBD)

Primary Instructor: Webb Dussome
LECTURE D5 (40714)
Capacity: 100
2021-09-01 - 2021-12-07
TH 09:30 - 10:50 (TBD)

Primary Instructor: Jennifer Argo
LECTURE D6 (40716)
Capacity: 100
2021-09-01 - 2021-12-07
TH 11:00 - 12:20 (TBD)

Primary Instructor: Jennifer Argo
LECTURE D7 (40718)
Capacity: 100
2021-09-01 - 2021-12-07
TH 12:30 - 13:50 (TBD)

Primary Instructor: Utku Akkoc

Winter Term 2022

MARK 301 - Introduction to Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101 or ECON 204.


Lectures

LECTURE B1 (65184)
Capacity: 75
2022-01-05 - 2022-04-08
MWF 12:00 - 12:50 (TBD)

Primary Instructor: Niusha Safarpour