MARK 301 - Introduction to Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101 or ECON 204.

Winter Term 2024

Lectures

Section Capacity Class times Instructor(s)
LECTURE B01
(11366)
75
2024-01-08 - 2024-04-12 (MWF)
12:00 - 12:50
T 1-093
Primary Instructor: Tim Derksen

Spring Term 2024

Lectures

Section Capacity Class times Instructor(s)
LECTURE A02
(31330)
40
2024-05-06 - 2024-06-12 (MW)
11:00 - 13:50
T 1-119
Primary Instructor: Utku Akkoc