MARK 301 - Introduction to Marketing

★ 3 (fi 6)(EITHER, 3-0-0)

Faculty of Business

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101 or ECON 204.

Fall Term 2022

Lectures

Section Capacity Dates + Times Instructor(s)
LECTURE D02
(30286)
88
2022-09-01 - 2022-12-08
MWF 10:00 - 10:50 (BUS 1-05)
Primary Instructor: Webb Dussome
LECTURE D03
(30353)
88
2022-09-01 - 2022-12-08
MWF 13:00 - 13:50 (BUS 1-05)
Primary Instructor: Webb Dussome
LECTURE D04
(30287)
88
2022-09-01 - 2022-12-08
MWF 14:00 - 14:50 (BUS 1-05)
Primary Instructor: Utku Akkoc
LECTURE D05
(30288)
88
2022-09-01 - 2022-12-08
TH 09:30 - 10:50 (BUS 1-05)
Primary Instructor: Jennifer Argo
LECTURE D06
(30289)
88
2022-09-01 - 2022-12-08
TH 11:00 - 12:20 (BUS 1-05)
Primary Instructor: Jennifer Argo
LECTURE D07
(30290)
88
2022-09-01 - 2022-12-08
TH 12:30 - 13:50 (BUS 1-09)
Primary Instructor: Qiao Liu
LECTURE D08
(39073)
88
2022-09-01 - 2022-12-08
MWF 12:00 - 12:50 (BUS 1-05)
Primary Instructor: Tim Derksen
LECTURE D09
(39271)
88
2022-09-01 - 2022-12-08
MWF 12:00 - 12:50 (BUS 1-09)
Primary Instructor: Niusha Safarpour
LECTURE D10
(39272)
88
2022-09-01 - 2022-12-08
MWF 11:00 - 11:50 (BUS 1-05)
Primary Instructor: Utku Akkoc

Winter Term 2023

Lectures

Section Capacity Dates + Times Instructor(s)
LECTURE B01
(41817)
75
2023-01-05 - 2023-04-12
MWF 12:00 - 12:50 (BUS 1-05)
Primary Instructor: Arjang Nikbakht