MARK - Marketing

Offered By:
Faculty of Business

Below are the courses available from the MARK subject code. Select a course to view the available classes, additional class notes, class times, and textbooks.

MARK 301 - Introduction to Marketing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101 or ECON 204.


MARK 312 - Marketing Research View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Nature and significance of marketing research. Marketing research methods, investigation and analysis of specific research problems. Prerequisite: MARK 301. Not open to students with credit in MARK 412.


MARK 320 - Consumer Behavior View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

The study of the factors affecting the consumer decision process. Analysis of consumer behavior models and their application to marketing decision making, with an emphasis on empirical research. Prerequisite: MARK 301. BCom degree credit will not be granted for both MARK 320 and HECOL 320. Not open to students with credit in MARK 422 or CONS 220.


MARK 432 - Marketing Communications View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Students study basic concepts of interpersonal and mass communications. An emphasis on integrated marketing communications (IMC) which consist of advertising, personal selling, sales promotion, direct marketing, and public relations. A focus on integrating the elements which make up an IMC plan, resulting in a coherent communications strategy. Consumer motivation and the measurement of communication effectiveness are also examined. Prerequisite: MARK 301.


MARK 442 - Seminar in International Marketing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Analysis of problems of international marketing; development of marketing strategies in light of world cultural, economic, geographic, legal and political factors. Prerequisite: MARK 301.


MARK 452 - Strategic Marketing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

The objective of this course is to provide students with the analytic, planning, and communication skills to be successful marketing managers. The focus is on practical marketing planning, along with the development and implementation of marketing strategies. Course activities may include the use of marketing simulation games, case analyses, field research projects, secondary research and in-depth discussion of current literatures. The course focuses on the integration of all the conceptual areas in marketing. Prerequisite: MARK 301. Restricted to third year students who have completed MARK 312 or MARK 320, or to fourth year students.


MARK 455 - Sustainability and Responsible Marketing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 301.


MARK 466 - Service Marketing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Students are introduced to the important differences between marketing tangible products and marketing services. The unique nature of services is examined and the importance of service quality to both consumer and business to business customers, is emphasized. The marketing mix variables are discussed from the service perspective. Designing a marketing mix for service, not-for-profit and government institutions poses interesting and formidable challenges which are dealt with in terms of marketing planning, implementation and control. Trade barriers to the global marketing of services, together with other global service issues are also given attention. Prerequisite: MARK 301.


MARK 468 - Retailing and Channel Management View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Students are introduced to the activities involved in retailing goods and services to consumers and to the elements that make up effective distribution channels. Retailing topics include the evolution of retailing, store location, store image, shopping behavior, retail marketing strategies and current trends in retailing management. Channel management topics include: channel structure, designing the marketing channel, channel relationships and responsibilities, selecting channel members, and physical distribution and transportation. Effective channel management, the application of marketing planning, and analysis of retailing and channel management are also examined Prerequisite: MARK 301.


MARK 470 - Selling and Sales Management View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

The role of selling and management of the sales force in diverse modern business environments. Topics include sales strategies, sales force planning, organization and evaluation, recruiting, selection and training, leadership and motivation, sales forecasting quotas and types of compensation. Prerequisite: MARK 301.


MARK 472 - Product Management and Pricing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Development, management and pricing of interrelated goods and services. New product development, managing a product portfolio, bundling of goods and services, and tailoring price and product to different segments. Prerequisites: MARK 301 and BUEC 311.


MARK 488 - Selected Topics in Marketing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Normally restricted to third- and fourth- year Business students. Prerequisites: MARK 301 or consent of Department. Additional prerequisites may be required.


MARK 495 - Individual Research Project I View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Special study for advanced undergraduates. Prerequisites: MARK 312 or equivalent, consent of Instructor and Associate Dean Undergraduate Program.


MARK 496 - Individual Research Project II View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Special study for advanced undergraduates. Prerequisites: MARK 495, consent of the Instructor and Assistant Dean, Undergraduate Program.


MARK 497 - Individual Research Project III View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Special study for advanced undergraduates. Prerequisites: MARK 496, consent of the Instructor and Assistant Dean, Undergraduate Program.


MARK 502 - Principles of Marketing Management View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.


MARK 612 - Marketing Research View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Provides an examination of marketing research methodologies emphasizing the translation of marketing problems into researchable form, research design, data gathering, data analysis, and implementation of research results. Prerequisite: MARK 502. Credit will not be given for both MARK 612 and 620.


MARK 624 - Consumer Behaviour View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

The psychology behind consumer decision-making and its implications for marketing practice. Internal (e.g. attention and perception, needs and motivation, learning and memory) and external factors (e.g. social influence, situational influence) will be considered to gain theoretical and practical insights. Topics such as social media, word of mouth, and consumer-brand relationships are also covered. Prerequisite: MARK 502.


MARK 630 - Marketing Communications and Branding View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

This course introduces the student to the management of marketing communications with an emphasis on the evolving nature of marketing communication tools. It also introduces the techniques used in the creation, nurturing and leveraging of brand assets in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact brand meaning and value. Prerequisite: MARK 502.


MARK 644 - International Marketing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Topics in international marketing, including the importance of international marketing to Canadian business, comparative marketing systems, evaluation of socioeconomic influences on international marketing, and marketing strategies as they relate to firm size. Prerequisite: MARK 502.


MARK 655 - Sustainability and Responsible Marketing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Marketing plays a large role in and is affected by corporate social responsibility (CSR) and sustainability issues. This course will explore, examine and inform how the marketing function of business activity engages in CSR and sustainability issues. Specific topics will cover how these issues are influenced by consumer trends and how they are communicated to consumers. Marketing problems found in the non-profit, for-profit and public sectors will be examined, and responsible (and irresponsible) marketing practices will be explored. Prerequisite: MARK 502.


MARK 664 - Product Management and Pricing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Development, management and pricing of interrelated goods and services. New product development, pricing strategies for new products, managing a product portfolio, bundling of goods and services and pricing the bundles, and tailoring price and product to different segments. Prerequisites: MARK 502, and BUEC 502 or 503.


MARK 686 - Selected Topics in Marketing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Topics may vary from year to year. Students should check with the MBA Office for pre/corequisites of specific sections.


MARK 710 - Research Methodology in Marketing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

The nature of scientific inquiry and its relevance and application to research in marketing. The development and testing of marketing theory. Marketing measurement methodology. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students. Students may not receive credit for both MARK 701 and 710.


MARK 715 - Experimental Design for Behavioural Research View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

This course teaches the principles of experimental design for the study of human behaviour. Experiments may be administered through surveys and on the Internet as well as in laboratory settings. Behavioural texts on experimental design rely heavily on weak between-subjects designs, whereas statistics texts favour engineering applications that are inherently simpler than the study of human behaviour. After explaining the principles of randomization and of efficient design, the course concludes by illustrating how more powerful designs can characterize human learning without confounding it with subjects' naive responses. MARK 715 is integrated and coordinated with MARK 716 - Computer-Based Experiments for Behavioural Research. However, it may be taken separately by arrangement with the instructor. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.


MARK 716 - Computer-Based Experiments for Behavioural Research View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

The learning goal for this course is the acquisition of the skills required to design and implement computer-based experiments for research in the behavioral social sciences. Students develop an understanding of the conceptual issues relevant to computer-based experimental research. They get an overview of the available software platforms, and obtain advanced skills in connection with one particular general-purpose platform. The course has a significant hands-on component that allows students to apply their acquired knowledge in the implementation of actual experiments that they plan to conduct. Prerequisites: Working knowledge of experimental design for behavioural research. (The recommended preparation for this course is MARK 715: Experimental Design for Behavioural Research.) Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.


MARK 717 - Bayesian Modelling of Human Behaviour View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

This course teaches how to model human behaviour using Bayesian computer software. The motivation for Bayesian data analysis is pragmatic -- Bayesian modelling allows researchers to analyze data on human behaviour in a manner consistent with behavioural theory, whereas traditional statistical analyses place greater restrictions on the types of data and models that can be analyzed. Programming is not involved, but it is necessary to describe, in terms of statistical distributions, a model of the data generation process. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.


MARK 720 - Consumer Behaviour View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

This course exposes students to various theoretical and substantive areas of consumer research. The overall objective of the course is for students to develop a depth of understanding that will enable them to identify interesting, novel research questions concerning consumption-related phenomena, thus establishing a foundation of conducting rigorous research in the domain of consumer behavior. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of Business PhD Program Director is also required for non-PhD students.


MARK 725 - Human Judgment And Decision Making View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

This course will familiarize students with theories of cognitive information processing and affective processes as they relate to consumer judgments and decisions. More specifically, the cognitive component of this course will provide an intensive examination of memory, perception, attitude formation, and behavioural decision theory. The affect component of the course will deal with factors influencing affect formation as well as the impact of affect on attitudes and decision making. Research methods underlying each of these streams of information will be examined. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.


MARK 740 - Marketing Models View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

This course describes theoretical and empirical models used to analyze marketing management issues in the areas of product introduction and positioning, pricing, advertising, and distribution channels. The theoretical structure in the course comes from microeconomics of firm and consumer decision making, with special consideration of competitive issues analyzed with game theory and some applications of control theory. The empirical work draws from conjoint analysis, choice modeling, and multivariate techniques. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.


MARK 750 - Marketing Theory View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Recent and classic contributions to marketing theory development. The course addresses conceptual development and current practice in marketing decision-making. Topics critically examined include marketing orientation, competitive interaction, product development and introduction, channel relationship management, customer relationship management, advertising and promotion, pricing and revenues, and sales, service and quality. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.


MARK 799 - Individual Research View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Special studies for advanced students. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Business PhD Program Director is also required for non-PhD students.


MARK 800 - Marketing View Available Classes

★ 3 (fi 6)(EITHER, 3-0-0)

Understanding the role of marketing in determining the direction of an organization; the customer-focused organization; opportunity identification; forecasting demand; marketing segmentation; market planning, and implementation. Restricted to students registered in the MBA China Program.


MARK 830 - Marketing View Available Classes

★ 3 (fi 32)(EITHER, 3-0-0)

Understanding the role of marketing in determining the direction of an organization; the customer-focused organization; opportunity identification; forecasting demand; marketing segmentation; market planning, and implementation. Restricted to executive MBA students only.